Isabel Diaz Osorio

Brand Activations & Partnerships Manager with 3+ years leading end-to-end sponsorship, activation and brand-collaboration strategies for global brands across entertainment, luxury, sports and media. Proven track record managing budgets of up to €1M, negotiating high-value sponsorship deals, and delivering flagship events for brands including Iberia, Damm, Pfizer, HEINEKEN, HYROX and Atresmedia. Combines strategic partnership management with hands-on digital content expertise.

Bilingual (Spanish/English); trusted by C-level stakeholders at BBVA, Santander, Coca-Cola and AMEX.

Brand Activations & Partnerships Manager at Welink – Sponsorship Consulting (2023 – Present)

• Led end-to-end management of marketing campaigns and brand activations with budgets of up to €1M, coordinating multidisciplinary teams to ensure on-time, on-budget delivery.
• Negotiated sponsorship agreements and built strategic partnerships with major brands including Iberia, Damm, Iberdrola, Endesa, Pfizer and HEINEKEN.
• Directed corporate initiatives, conferences and large-scale events end-to-end, managing relationships with Marketing Directors and C-level executives at BBVA, Santander, Carrefour, Coca-Cola and AMEX.
• Delivered high-profile activations at prestigious venues including Publicis Groupe Paris, the Guggenheim Museum Bilbao, Cap Roig Festival, Teatro Real and Festival R65.
• Wrote and presented partnership proposals and commercial strategies that drove brand visibility, audience engagement and measurable business growth.
• Oversaw strategic collaborations and sponsorship activations for high-profile talent and entertainment projects, including initiatives with Teatro Real, UniverXO and Coco Dávez.
• Acted as strategic intermediary between HYROX and Leapmotor (Stellantis Group), owning communication, activation planning and end-to-end partnership execution.

Community Manager & Content Creator at Freelance & Archi Talents (2021 – Present)

• Designed digital content strategies and branded collaborations for luxury and lifestyle brands including Armani, Prada, Shiseido, Rituals, Agatha Paris and Huawei Spain.
• Planned and ran social media campaigns and influencer collaborations focused on audience engagement, visibility and brand positioning.
• Built and scaled personal digital platforms to 70K+ followers and 22M+ views across TikTok and Instagram, growing Instagram by 30K+ followers through content strategy, trend analysis and performance optimization.
• Partnered with international media outlets and brands including BBC, The Guardian, El País, La Sexta, Telecinco, Decathlon and ASICS.

Sports Sponsorship Programme – Real Madrid Graduate School – Universidad Europea (2025)

Master's in Fashion Marketing – London Metropolitan University (2021 – 2022)

Online MBA – The Power MBA (2020 – 2021)

Master's in Digital Marketing – UNIR (2019 – 2020)

Bachelor's in Business & Marketing – Universidad Complutense de Madrid (2014 – 2019)