Jesús Candon

Senior Product Manager - Mobile Apps | Grupo Tendam (2018 - Present)

• ​Lead the mobile product strategy and roadmap for 6 global brands (Cortefiel, Springfield, Women'secret, etc.).

• ​Optimize the purchase funnel, conversion rates, and overall user experience through data analysis.

• ​Drive growth initiatives focused on user acquisition, retention, and gamification.

• ​Coordinate with Marketing, UX, Tech, and Operations teams to ensure seamless delivery.

• ​Analyzed user behavior across e-commerce and digital channels to identify growth levers.

• ​Designed and executed A/B tests aimed at increasing conversion and commercial performance.

• ​Managed SEO, SEM campaigns, and digital content.

• ​Performed market and competitor analysis to support digital strategy.

• Master in Digital Marketing – ICEMD (ESIC Business & Marketing School).

• ​Bachelor’s Degree in Advertising and Public Relations – Universidad CEU San Pablo.

• ​Digital Product Management Program – The Uncoding.

• ​Mobile App Marketing Course – ICEMD (ESIC Business & Marketing School).

• ​Professional Certification Prep: Currently preparing for the PMI (Project Management Institute) certification.

• ​Specialized Executive Training: Continuous professional development in Agile Methodologies, Strategic Management, and Product Growth.