Moitaz Alvariño

Product Manager with 7 years of experience leading discovery, scoping and delivery of new products and market launches, from initial problem framing through to the customer-facing experience.

Most recently, Lead Product Manager of CyberHub & CyberAnalytics at VOIS (Vodafone): launched CyberHub in 2 new countries while keeping the platform stable, worked with Engineering on an API-integration-based B2B SaaS platform, and led two products in parallel with 6 direct reports and up to 30 people across global hubs.

Senior Product Manager + CX Manager + Researcher. Freelance. September 2019 — Today

• Delivered products and rollouts across countries as an external consultant and implant, including an EV support site with a trip-planning tool deployed across 5 markets, working with engineering, legal, pricing, operations and external developers.

• Implemented a global membership product in 3 countries for a leading sports retailer; managing from the P&L for each market and the definition for the loyalty programm configuration to the go to market strategy and the performance once launched.

• Led qualitative and quantitative studies to surface customer truths, translating them into CX roadmaps, product capabilities, onboarding process, new monetisation opportunity maps and test-and-learn plans.

• Managed relationships with external suppliers so they delivered the contracted mission,as well as align with internal team doing trade offs to achieved our roadmap.

• Defined metrics to create a worldwide customer experience dashboard: ordered them along the end-to-end customer journey to find key points to improve, standardised data collection across markets, balanced customer metrics with financial and operational KPIs, and drove across teams.

• Validated a new car rental model across website, app, call centres and branches before launch: checked consistency of conditions with IT and pricing teams, aligned contract terms and cancellation policies with Legal and Operations, unified communication templates, coordinated training for customer-facing teams and set up a governance model for ongoing cross-channel validation.

• Coordinated a team up to 20 people to achieve our roadmap.

Lead Product Manager CyberHub & CyberAnalytics. Vodafone. January 2026 — July 2026

• Launched CyberHub in 2 new countries while ensuring platform stability, and stood behind its go-to-market strategy. & Led CyberHub, a B2B SaaS platform built mainly on API integrations for SMEs, working with Engineering on the integrations.

• Architected the long-term strategic roadmap for CyberHub, aligned with the organisation's overall vision.

• Led cross-functional alignment across Vodafone OpCos, IT and delivery teams to define and drive product prioritisation, ranking initiatives by impact and effort and assessing business value before prioritising.

• Introduced a unified measurement framework and advanced analytics for CyberAnalytics to drive data-informed decisions, and raised awareness across the cybersecurity team on why usage and consumption metrics matter next to business metrics.

• Led CyberHub and CyberAnalytics in parallel, managing 6 direct reports (2 product managers, 2 agile scrum masters, 2 product owners) and coordinating up to 30 people across global hubs. Increased team productivity by 30% within a single four-month period. And managing budget to get the team configuration as needed to keep on track with our roadmap.

Product Manager + Researcher Garaje de Ideas. Feb 2021 — Jul 2021

• Designed a digital savings product inside a fintech for microentrepreneurs in 3 LATAM markets: delivered development packages and a white-label version adaptable across brands supporting during launch.

• Co-created an insurance policy tailored to consumer needs through in-depth research, with legal and financial feasibility reviews mid-process, a prioritisation matrix of features and coverage levels, and a prototype validated with users.

• Built an alliance between a bank and an energy company to create a new product market offer: interviewed stakeholders in both companies, clustered insights by business objective, ran co-creation workshops and validated with Legal and Finance. Delivered three co-created ideas ready for development, quick wins implemented and a roadmap of joint initiatives.

Researcher + Strategic Planner & Brand Strategist. September / Padre Group. Feb 2020 — Feb 2021

• Conducted market, trend and user research to reveal drivers and barriers to consumption and translated insights into positioning and go-to-market campaigns.

• Researched market opportunities to increase parking space sales and short-term parking rental habits, and developed communication concepts for a mobility tech company.

Brand Strategist + Researcher. Comuniza. September 2021 — July 2022

• Used customer and market research to shape brand strategies that improved experiences.

• Ensured brand promise matched delivery, sharpened messaging, and guided product decisions that aligned with customer expectations.

Business Transformation Strategist Manager + Researcher. Why Transformation. Feb 2020 — Oct. 2021

• Mapped pain points and behaviours across journeys to unlock new value propositions.

• Built change frameworks so teams could embed customer-led ways of working and deliver better products, services, and brand strategies.

• Aligned user and business challenges to create innovative, sustainable solutions.

• Drove the launch of a purposeful frozen food business by building an approach around social responsibility.

Brand Experience Specialist + Researcher. Messer Faden. Mar 2018 — Oct. 2019

Counselling & Gestalt Psychology Theory Master - INENKA Group (2025 - 2026)

Strategize Like a Futurist - Hyper Island (2025)

Purpose Driven-Innovation - Trend Watching Academy (2025)

Gamification and Transmedia Narratives Master - IEBS (2018 - 2019)

Brand Management Master - Branzai (2018)

Bachelor of Design - Product, UX/UI, Graphics… - Francisco de Vitoria University (2014 - 2019)