Director of Generative AI & Gaming Platforms at ZEN.COM (2025-01 – Present)
- Built ZEN.COM's AI & Gaming vertical from 0 to 1, defining strategy, target partners, commercial narrative and GTM to position ZEN as a preferred financial partner for publishers, studios and AI/UGC platforms.
- Designed 5 financial products and created a dedicated Partner Program, translating partner pain points into scalable opportunities across embedded payments, partner financing, payment solutions and platform monetization.
- Opened and managed strategic conversations with 50+ companies across EU, UK, US and Asia, covering discovery, product validation, pilots and commercial negotiations.
Partnerships Director at Zenos Interactive Limited (2022-01 – 2025-12)
- Built Zenos' strategic partnerships engine across gaming, esports and digital entertainment, creating 2 Partner Programs to improve partner sourcing, qualification, onboarding and commercial collaboration.
- Led content acquisition, platform partnerships and licensing negotiations with distribution platforms, creators and IP/license owners, opening strategic opportunities for interactive content and viewer monetization.
- Designed "Subscription Calculator", a viewer monetization product and financial projection tool for major publishers and content platforms, supporting a 10-year model projecting $3B+ in revenue potential.
Managing Director at Ween Games (2020-01 – 2022-12)
- Led business development, strategic sales and partnerships for Ween Games, delivering strong year-over-year revenue growth and expanding the company's commercial positioning in esports, gaming and digital competitions worldwide.
- Pioneered innovative tournament formats, including early crypto-prize esports competitions and live-streamed trading tournaments, creating new engagement and monetization opportunities for gaming and fintech audiences.
- Managed key client and partner relationships across gaming, crypto and trading ecosystems, supporting client retention, campaign execution and recurring commercial opportunities.
Business Development Manager (Spain & LatAm) at Battlefy (2020-01 – 2020-12)
- Successfully created and implemented regional partnership strategies and market entry, enhancing commercial business operations and partner acquisition.
- Strengthened strategic relationships with brands, publishers and esports partners across Spain, Latin America and Europe, generating new revenue streams.
Senior Sales & Business Development Manager at EFG (2017-01 – 2020-12)
- Led sales and business development across Europe and Latin America, building commercial opportunities with brands, publishers, agencies and esports stakeholders.
- Led negotiations for a €32M international licensing deal, coordinating contract negotiation, stakeholder management and cross-functional execution across business, legal, licensing, marketing and operations.
- Developed market expansion and partnership strategies to penetrate new territories and create long-term revenue opportunities across the esports ecosystem.
Founder & Chief Marketing Officer at Blue Pad (2009-01 – 2017-12)
- Founded and managed business operations, overseeing sales, marketing, and partnership strategies. Created a video game expo for 75.000 visitors.
