Director of Marketplace & eCommerce Growth (Head of Marketplace UK) at SHOP TJC LIMITED / SHOP LC (2024-01 – Present)
Promoted into a Director-scope role owning the UK marketplace portfolio with a lean team of 4, reporting directly to the CEO. Inherited declining margins, slow listing velocity, and fragmented operations across Amazon, eBay, and Etsy.
- Engineered a financial comeback within 3 months. Shifted a £25k YoY loss to +£18k monthly profit by rebuilding pricing logic, revamping product positioning, and redesigning operating processes.
- Increased organic revenue mix by 40%, cut TACOS to 10%, and stabilised ACOS through data-driven experimentation and algorithmic bidding structures.
- Reduced listing cycle times by 70% by overhauling cross-functional workflows for inventory, content, and creative production.
- Improved margins by 20% and drove ROI-focused portfolio decisions, cutting underperforming SKUs and reallocating investment into higher-margin opportunities supported by dynamic pricing rules and SKU-level profitability dashboards.
- Cut new-product time-to-market to 3–5 days (photography, keyword research, and full listing build) by implementing scalable SOPs and content frameworks across multiple marketplaces.
- Owned full P&L for UK marketplace channels, reporting directly to the CEO and senior leadership on revenue forecasting, budget allocation, and multi-quarter category expansion.
- Managed a 10+ category product portfolio spanning mobility aids, seasonal/holiday goods, fashion accessories, fitness equipment, and consumer electronics. Negotiated vendor pricing and order quantities to eliminate aged-stock risk.
- Built organic social and retail media presence from the ground up (TikTok, Instagram), including influencer sourcing and a seasonal content calendar aligned to product strategy, to drive brand-side demand alongside marketplace sales.
Amazon US Marketplace Consultant — Director-Level Engagement at SHOP TJC LIMITED / SHOP LC (2022-01 – 2024-12)
Recruited to rehabilitate a deteriorating Amazon portfolio generating >$30k in monthly losses, leading a team of up to 10 while reporting directly to the CEO and senior leadership.
- Turned portfolio profitable in 5 months, reducing TACOS to 14% and lowering ACOS to 40%, while maintaining YoY sales growth of ~25%.
- Reduced ad waste by 20% through bid automation, negative keyword logic, and customer-intent modelling.
- Revived a dormant SKU from 0 → 100+ units/month in 90 days, overcoming 12+ months of flat sales.
- Improved conversion rates by 10% for key products by redesigning content, pricing, and purchase journeys.
- Optimised 100+ product lines in 4 months, consolidating content, improving compliance, and implementing repeatable go-to-market systems.
- Shortened decision-making cycles from 8 days to 2 days through automated reporting and performance dashboards.
Growth & Product Strategy Manager at LIBA USA (2020-01 – 2022-12)
Joined at a pivotal stage requiring scalable systems, improved acquisition efficiency, and structured product launches.
- Grew sales 30% in six months, boosting monthly revenue +40% through pricing tests, funnel diagnostics, and optimised acquisition strategy.
- Scaled PPC-driven revenue 4x YoY (from $75k to $286k) while reducing ACOS from 100%+ to 40% and TACOS to 16%, improving overall margin structure.
- Launched two new brands and multiple new SKUs, contributing +20% growth in 90 days.
- Achieved #1 category ranking for 4 out of 5 products with 30%+ conversion, increasing review volume and average rating from 4.2 to 4.7.
- Cut research and compliance cycle times by 15% by implementing structured processes and reliability systems.
- Built a structured competitor-benchmarking model (Excel-based comparison framework) tracking competitor sales performance by category, used to guide product investment and differentiation decisions across the portfolio.
Product Manager — Payments & Financial Systems at SPIRALWORKS TECHNOLOGIES (2015-01 – 2019-12)
Led product development for mission-critical financial systems used across the gaming and payments ecosystem.
- Owned product strategy and delivery for 3 core financial systems, including automated deposit-matching and customer-crediting workflows, cutting manual back-office processing time by 50% through error reduction and workflow automation.
- Integrated multiple international payment gateways, increasing coverage, reducing failure rates, and reducing processing time by 70%.
- Improved platform usability and decision flows through human-centred design, cutting transaction-handling time by 40%.
- Reduced operational errors by 85% by redesigning workflows and strengthening cross-team alignment with Treasury and Finance.
- Led Agile execution across engineering and QA, maintaining a 100% on-time release record and cutting urgent-request turnaround from 1 week to 2 days.
F&B Production & E-Commerce Operations at A&Bean (HK) Limited
E-Commerce & Product Distribution Manager at Tho Trading
