Lisa Clair Cowan

I am a business psychology graduate with a passion for understanding human behavior and motivation. In addition to my academic background, I am also a certified yoga teacher, which has deepened my appreciation for mindfulness and the connection between mind and body. As a content writer for various brands, I have helped them elevate their brand and grow by creating compelling content that resonates with their target audience.

My experience in startups has taught me the importance of being adaptable and flexible, as well as embracing challenges as an important part of learning and growing. I approach each project with a positive mindset and believe in communicating with colleagues in a transparent and effective way to achieve the best possible outcomes.

In my role as a content writer and marketing communications coordinator, I played a key role in creating a content strategy that aligned with our brand messaging, values, and tone. I helped to establish a system that was easily applicable for all team members, which resulted in consistent growth across our marketing channels. Additionally, I maintained our KPI analytics and financial projections that coordinated with the marketing department, which allowed us to make data-driven decisions and refine our approach as necessary.

Overall, my expertise in content creation and marketing communications allowed me to contribute to the overall success of the team and elevate the brand.

I earned a bachelor's degree in Business Psychology, which gave me a solid foundation in both business and psychology. As part of my studies, I also had the opportunity to study abroad in Madrid, Spain, where I focused on business and law. This experience broadened my perspective and gave me a greater appreciation for other cultures.

In addition to my academic pursuits, I completed a yoga teacher training program, which taught me the importance of mindfulness and self-care. This training also helped me develop skills in communication, leadership, and adaptability.