Maiko Nanashima

Digital marketing professional with 5+ years of experience in B2C marketing, paid media, content marketing, and international market growth. Experienced in managing and localising marketing initiatives across multiple markets, including APAC, MEA and Europe. Skilled in adapting global marketing strategies, creatives, and messaging to local cultural and consumer behaviours, while driving user acquisition, engagement, and ROI.

Marketing Strategy Associate at Kzemos Technologies, S.L. (2024-10 – Present)

Led multi-market growth strategy and localised PPC execution across APAC, the Middle East and Africa, managing paid media activity across Meta, Google, TikTok, Yahoo, LINE and X [Twitter] Ads to scale B2C ticket sales.

• Defined and executed growth strategies for multiple international markets across APAC and MEA, aligning global objectives with local consumer behaviour
• Optimised PPC campaigns, adapting campaign structure, targeting, creatives and messaging to market-specific needs
• Localised global campaigns in collaboration with media, CRM, design, and copy teams
• Improved CVR and brand resonance via A/B testing of creatives, messaging, and landing pages

Paid Search, Display & App Campaign Executive at DAZN Media Services Limited (2023-01 – 2024-04)

Led and executed PPC campaigns across Japan, Belgium and Luxembourg, using Google Ads Search, Display and App campaigns, Apple Search Ads, Yahoo Ads, and paid social channels to maximise B2C subscription acquisition.

• Managed 7-figure budgets and optimised campaigns through A/B testing, audience segmentation and performance analysis
• Collaborated with local teams and external platform partners to identify growth opportunities across assigned markets
• Leveraged first party customer and website data to develop a multi-layered audience targeting strategy

Social Media and Content Executive - Myprotein Japan at The Hut Group, Myprotein (2021-09 – 2022-03)

Managed social media accounts including Instagram, Facebook, Twitter and YouTube, and developed content strategy for Myprotein Japan, one of the brand's largest international markets, within a fast-paced global marketing team.

• Developed a data-driven content marketing strategy by analysing internal data, competitors, market trends and SEO
• Shared localised Japanese market content and supported creative and content adaptation for additional Asian markets, including South Korea, China and Taiwan.
• Improved Instagram Paid Social CTR by +54% through strategic influencer selection and creative optimisation

Digital Marketing Consultant at Ys and Partners, Inc. (2019-04 – 2021-06)

Worked in a US-based marketing company to provide consulting services to companies and governmental organisations with their digital marketing efforts and guided their expanding business in the US and Japan.

BA in Commerce – Keio University (2009-04 – 2014-03)

English Language Program and Exchange Study Program – University of Utah (2011-08 – 2012-05)