Marco Sterbizzi

AI & Digital Transformation leader with 12+ years of measurable impact in FMCG and multinational environments. Track record of leading €2M+ portfolios delivering up to 44% cost reduction through AI governance, data platform optimization, and process automation across multiple business units and geographies. Expertise in building AI governance frameworks aligned with EU AI Act requirements, driving large-scale copilot adoption programs (2,500+ users), and translating digital capability into sustainable organizational change.

Empathetic, people-centered leader skilled at aligning multicultural teams, executive stakeholders, and cross-functional partners around shared transformation goals.

UX & AI Transformation Manager at Agrolimen S.A. (2025-02 – Present)

• Established AI governance framework from scratch for 4 business units (Affinity Petcare, Instinct, GBFoods Europe/Africa), defining policies, risk assessment processes, and operating models aligned with EU AI Act requirements.
• Designed and deployed AI copilot adoption program for 2,500+ users, including training curricula (foundation to advanced), decision matrices for tool selection, and change management strategies prioritizing user empowerment.
• Defined digital governance frameworks aligning AI, data, and platform investments with business KPIs, coordinating cross-functional stakeholders across HR, Finance, Legal, and Commercial functions.
• Redesigned data architecture and operational workflows, increasing adoption and scalability of digital tools while ensuring responsible AI practices across the organization.

IT Digital Transformation Manager at GB Foods S.A. (2023-10 – 2025-01)

• Directed €2M portfolio of digital and AI-enabled transformation programs across 15+ countries in Europe and Africa, managing risk assessments and strategic prioritization.
• Led Perfect Store roadmap leveraging image recognition AI and retail automation, achieving 25% cost reduction and 15% efficiency gains through data-driven execution.
• Consolidated marketing and digital infrastructures across regions, delivering 30% cost savings and a unified governance model across multiple geographies.
• Acted as integration point between IT, Marketing, and Commercial functions, accelerating analytics-driven decision making and fostering trust-based cross-functional relationships.

Data, Analytics & Digital Tools Manager at Unilever S.A. (2020-05 – 2023-10)

• Built and governed enterprise analytics ecosystem supporting data-driven commercial execution across all sales channels for one of the world's leading FMCG companies.
• Led cross-functional team of 6 specialists managing CRM systems, data integration pipelines, and reporting platforms; promoted talent development and team cohesion.
• Delivered 44% OPEX reduction through strategic supplier consolidation and portfolio rationalization, directly impacting P&L performance.
• Enabled sell-in/sell-out data integration (Data Lake + CRM), driving >80% lead activation and 10% productivity uplift across commercial teams.

Business Relationship Manager & CRM Analyst at Damm S.A. (2014-09 – 2020-04)

• Managed IT services and digital initiatives for 21 subsidiaries with time-critical logistics operations, ensuring business continuity and stakeholder alignment.
• Modernized distribution processes via ERP and CRM integration, improving operational visibility and service levels across the distribution network.
• Introduced data-driven customer segmentation and targeting, increasing commercial effectiveness and campaign ROI.

SAP CRM & SD Consultant at Indra Sistemas S.A. (2011-03 – 2014-08)

• Analyzed, designed, and implemented SAP CRM and Sales & Distribution processes for large enterprise clients, ensuring operational excellence and high user adoption rates.

Executive MBA – IESE Business School, Barcelona (2015 – 2017)

MSc in Industrial Engineering & Management – Università degli Studi di Padova | Erasmus: Universitat Politècnica de Catalunya (2007 – 2010)

BSc in Industrial Engineering – Politecnico di Milano (2003 – 2007)