Marta Pina

Executive operations and communications professional with a multidisciplinary background spanning business operations, marketing, people management and corporate communications. Comfortable operating in fast-paced, high-growth environments where priorities shift quickly, confidential matters require sound judgment and cross-functional coordination is critical. Recognized for bringing structure, anticipating needs and turning complex initiatives into well-executed outcomes.

Marketing & Executive Operations Lead at Duponte Investigación y Desarrollo (2024-04 – Present)

Joined Duponte as a Community Management Intern and progressed to Marketing & Executive Operations Lead, assuming increasing responsibility across marketing, people operations, CEO support and executive coordination as the organization scaled.

• Coordinated executive priorities across 13 departments during a period of major organizational transformation, supporting the company's growth from 18 to 30 employees and the creation of two new business functions.
• Supported C-Levels executives in coordinating its agendas, meetings, business travel and briefing materials, ensuring priorities were anticipated and executed effectively.
• Established the company's HR function from the ground up, designing recruitment, onboarding, performance management and core people processes to support organizational scaling.
• Coordinated national and international executive travel, aligning itineraries, accommodation, meetings and logistics while adapting quickly to changing business priorities.
• Led multidisciplinary projects with a high degree of autonomy, coordinating internal teams, external partners and executive stakeholders to ensure business continuity and project delivery.
• Acted as the primary liaison between leadership, legal counsel, external advisors and internal teams, coordinating confidential HR, governance and corporate matters.
• Developed lead-generation campaigns for Duponte Academy, generating nearly €10,000 in revenue from an investment of approximately €600 over four months.
• Prepared executive briefings, board-level presentations and strategic communication materials to support decision-making and external representation.
• Led the planning and execution of the company's headquarters inauguration, coordinating protocol, media coverage, suppliers and logistics for more than 100 attendees, including institutional representatives and key stakeholders, contributing to a corporate initiative that generated a 150% ROI.

External Advisor & CEO support at Flamingo Biomechanical Lab (2025-11 – Present)

• Advise the founder on operational and organizational matters, providing practical support on HR, recruitment, funding opportunities and business development initiatives during the company's growth.

Strategy & Branding Consultant at Hospital São João x CityXperiment (2024-10 – 2024-12)

• Conducted a strategic analysis of the international fertility patient journey for Hospital São João, identifying how trust, cultural expectations and emotional risk influence healthcare provider selection.
• Translated qualitative findings into positioning, communication and patient-experience recommendations designed to strengthen the hospital's credibility and appeal among international patients.

Growth & Brand Strategy Specialist (Part-time) at Foodimental Research Hub (2024-09 – 2025-11)

• Built the company's brand and communication framework from the ground up, aligning positioning, messaging and corporate materials with business objectives.
• Conducted behavioural and market research to support strategic decision-making and identify growth opportunities.

SEO Content Creator at East Asian Studies Center - CEAO (2021-02 – 2021-06)

Master's in Marketing Management – European University of Madrid

University Expert in Consumer Behavior – European University of Madrid

Master's in Customer Experience & Employee Experience Management (CEM/EEM) – Complutense University of Madrid

Master's in Protocol, Event Organization & Corporate Communication – International School of Protocol of Granada

Specialization Course in Brand Experience Development – Häaga-Helia University, Helsinki

Bootcamp in Innovation & Entrepreneurship – Google & University of Berkeley – European Innovation Academy

Bachelor's in East Asian Studies (Chinese Specialization) – University of Seville