Maru Neme
Senior UX/UI Designer & Lead
Contratar a esta persona
Envía una oferta de trabajo directamente a este candidato
Sobre mí
15+ years of UX/UI design experience with deep expertise in design systems, user research, prototyping, and accessibility (WCAG/508). Proven track record leading cross-functional teams and delivering user-centered digital products across fintech, e-commerce, government, and enterprise sectors. Proficient in Figma, Adobe XD, and agile methodologies.
Experiencia
Lead UX/UI Designer at FWP Montana (2025-03 – Present)
- Led UX/UI for FWP website, MyFWP app, and internal platform — defining new design system, style guide, and component library.
- Improved accessibility compliance to 508 standards using Siteimprove; conducted remote usability testing across diverse user groups.
- Developed content strategies that increased website traffic by 30%; built A/B test prototypes improving user engagement by 20.
- Tech: Figma, Adobe Illustrator, Siteimprove, GitLab
Lead UX/UI Designer at Grupo Salinas (Elektra.mx) (2022-11 – 2025-03)
- Owned end-to-end UX/UI for Elektra.mx digital products — from ideation to design system migration (as-is to to-be).
- Facilitated developer handoff workshops; reduced design approval times by 30% through high-fidelity Figma prototyping.
- Conducted moderated/unmoderated usability testing, A/B experiments, user interviews, and surveys to drive data-informed decisions.
- Tech: Figma, Adobe XD, WordPress, Vtex
Senior UX/UI Designer at AB InBev (2021-08 – 2022-10)
- Implemented Rewards Design System and led UX/UI for MyCooler app across web and mobile platforms.
- Delivered rapid design iterations with quick stakeholder feedback loops; presented prototypes validated by real-user testing.
- Tech: Figma, Adobe CC, Vtex
Lead UX/UI Designer at CitiBanamex (2017-11 – 2021-07)
- Redesigned Bancanet Empresarial (BNE) look & feel for both web and mobile, aligned with brand guidelines and usability studies.
- Led user research (interviews, surveys, usability tests) and collaborated with developers for seamless implementation.
- Tech: Sketch, InVision, Maze, Origami Studio
UX Designer at CuboIndigo (2013-09 – 2017-10)
Led multi-disciplinary projects for international clients (PepsiCo, UNAM, Cervecería Cuauhtemoc Moctezuma) — web design, brand activation, 3D modeling, and interactive materials.
UI/UX Designer at IxayaMKT (2011 – 2013)
UX Designer at CISE Comunicación (2010 – 2011)
UI/UX Designer at Expro (2008 – 2010)
Educación
B.S. in Graphic Design – Universidad Marista (2007)
