Mayte de Ariño

Industrial Engineer with a Master’s in Innovation & Entrepreneurship in Biomedical Engineering (EIT Health) and 10+ years of international experience across healthcare, consumer goods, and business development. Combines a technical biomedical background with a proven commercial track record: sales growth, product launches, international market entry and key account management. Experienced in commercial excellence, healthcare transformation, stakeholder engagement, cross-functional project management.

Expert in leading end-to-end planning and execution large-scale conferences and corporate events overseeing budget planning, vendors & agencies management, timelines and stakeholder alignment. Skilled at translating data, customer insights, and operational needs into innovation and measurable business results.

Co-Founder | Key Account Management & Business Development at GLOBAL PREMIER (2026-05 – Present)

• Manage strategic accounts and build relationships with distributors and commercial partners across Spain and Mexico.
• Support commercial negotiations and customer acquisition to develop new business opportunities, contributing to market-expansion initiatives and long-term account development.

Comercial & Events Director | Sales & Business development at ALTO DE PIOZ (2022-10 – 2026-04)

• Achieved +405% sales growth in 2023 and +74% in 2024 through customer segmentation, portfolio optimization, commercial excellence initiatives, and strategic market expansion.
• Opened new international markets and led the first U.S. market launch, achieving 100% sales of the initial export batch and significantly expanding market reach.
• Developed and launched new business lines from concept to execution, establishing strategic partnerships with hotels, hospitality venues, tourism operators, and corporate stakeholders, creating new revenue streams and expanding commercial opportunities.
• Led the end-to-end planning and execution of conferences, events, and corporate experiences, managing budgets, supplier negotiations, logistics, and stakeholder relationships while ensuring operational excellence and high attendee satisfaction.

Project Manager & Scrum Master | Healthcare Transformation & Innovation at OPERADORA MÉDICA ATLANTIS (2019-11 – 2020-10)

• Led healthcare transformation and medical-technology initiatives with public and private healthcare institutions, from assessment through execution.
• Partnered with clinical, operational and institutional stakeholders to identify needs, implement innovative solutions, and redesign processes across clinical care, HR, and medical networks, reducing operational incidents by 32% while enhancing service quality and organizational performance.
• Coordinated institutional medical meetings, multidisciplinary teams and cross-functional initiatives aligned with operational and regulatory & Stakeholders requirements.
• Designed and delivered Scrum training for 400+ employees across multiple departments, supporting Agile adoption, collaboration and continuous improvement.

Marketing Project Manager | Marketing Strategy & Brand Development at THE COCA-COLA COMPANY (2015-08 – 2019-11)

• Led product launch and go-to-market initiatives, translating consumer insights, market research, and KPIs into strategies that drove portfolio growth and business performance.
• Managed the launch of Coca-Cola Sin Azúcar, increasing non-caloric beverage category share by +7.5%, while leading innovation initiatives recognized with the Innovation Experiment Award.
• Leveraged consumer insights and performance data to optimize targeting and messaging, exceeding Coca-Cola Light engagement objectives by 12%.
• Coordinated cross-functional teams, agencies, suppliers and stakeholders for national campaigns, FIFA World Cup 2018 sponsorship activations and corporate events for 2,000+ attendees, overseeing budget planning, vendor management, timelines and stakeholder alignment.

Guest Relations & Entertainment Coordinator at WALT DISNEY WORLD (2014 – 2014)

Marketing & Brand Coordinator at HASBRO (2013 – 2014)

Financial Services Intern at HEWLETT-PACKARD FINANCIAL SERVICES (2011 – 2012)

Master in Innovation & Entrepreneurship in Biomedical Engineering – Universitat de Barcelona / Sorbonne Université (2020 – 2022)

Bachelor’s degree in industrial engineering – Universidad Iberoamericana, Mexico (2010 – 2015)

academic exchange – Politecnico di Torino