CRAVA*, Barcelona
Founder & Brand Developer 06/2025 – 12/2025
- Led the development of an accessory for curly-hair woman, shaping the product pipeline through concept creation and consumer insight research.
- Executed early-stage supplier scouting and technical feasibility analysis to develop prototypes.
- Defined the brand identity and managed consumer validation through direct testing.
* CRAVA is an entrepreneurial venture I founded to develop an accessory brand designed for curly-hair woman.
Quadpack, Hospitalet de Llobregat (Barcelona)
Category Lead 11/2021 – 04/2025
- Defined and managed the category roadmap and portfolio strategy for Skincare and Haircare packaging products.
- Led end-to-end NPD and product launches, from market analysis and concept definition to feasibility, business cases (CAPEX, pricing), industrialization follow-up and launch execution.
- Coordinated cross-functional teams: Engineering, Design, Laboratory and Product Communication.
- Drove portfolio performance, introducing new SKUs and delisting underperforming references.
- Supported portfolio activation, delivering internal trainings, sales presentations and trade show collections, acting as category ambassador.
Category Specialist 03/2019 – 11/2021
- Managed the launch and optimization of skincare trading products (Sourced from Asia, Europe and AMEX), defining product strategy and setting pricing.
- Supported portfolio rationalization.
- Led bespoke product proposals for key customers, developing ad-hoc solutions.
Industrias Masats (Flamagas), Hospitalet de Llobregat (Barcelona)
Product Manager 06/2017 – 11/2018
- Defined the product roadmap for Make Up and Creative Modeling products.
- Led end-to-end New Product Development and launches for in-house manufactured and trading products: market analysis, concept definition, P&L and sales forecasts, purchasing coordination, secondary packaging and launch execution.
- Managed portfolio performance: P&L follow-up, demand planning, stock control and budget tracking.
- Analyzed sell-in / sell-out performance across national and international markets.
- Drove go-to-market and trade marketing execution across B2B and B2C channels, coordinating promotions, and planograms.
- Developed sales and brand support materials, including commercial presentations, catalogues and POS.
Junior Product Manager 05/2015 – 06/2017
- Supported the launch of trading stationery products.
- Managed forecasting, purchasing, and distribution to ensure stock availability.
- Coordinated Back-to-School campaigns, including the rollout of over 1,500 floor stand displays in retail.
- Managed brand content and communication initiatives: social media, collaborations and PR activities.
Moët Hennessy (LVMH), Barcelona
Brand Manager Assistant 02/2014 – 02/2015
- Executed the annual marketing plan for Moët & Chandon brand across ON-trade (events, promotions and visibility initiatives) and OFF-trade channels (specific retail campaigns and POS execution).
- Monitored and followed up the annual marketing budget.
- Managed brand content for social media: brand visibility and engagement.
Unilever, Viladecans (Barcelona)
Sales Assistant 04/2013 – 01/2014
- Supported the Iberia Sales Team of Frigo Ice Cream (Out Of Home division) in the coordination of commercial plans, agreements and promotional initiatives.
- Managed brand and sales content on the Frigo OOH internal platform.
City Hotels, Barcelona
Front Desk Manager 12/2009 – 04/2013
- Managed front desk operations including check-in/out and high-quality customer experience
- Supported the Booking and Commercial departments: pricing updates and new business initiatives.
