Sector Fintech | Spain | 2022 - 2025
Head of Marketing | Blue Finance Ibérica S. L.
- Led the creation and launch of a new brand in a regulated financial environment, designing the comprehensive 360º branding and digital marketing strategy
- Redesigned the digital funnel with personalized journeys, achieving +40% lead acquisition and increasing LTV with a +50% repeat purchase rate in 6 months through nurturing and CRM actions
- Optimized acquisition investment with multi-channel attribution models, reducing CAC and increasing ROI through remarketing and retention campaigns.
- Coordinated a cross-functional team (BI, Collections, Technology, and external agencies) and collaborated with marketing teams in Denmark and Poland, reporting to the Country Manager
International Retail | Spain, Portugal and Greece | 2021 - 2022
Marketing Director | Imaginarium
- Led the comprehensive relaunch of the brand, including visual identity redesign, storytelling, creative concept, slogan and multimedia campaigns in three European markets
- I redefined the customer journey and transformed e-commerce with recategorization, SEO migration and UX redesign, achieving a CR of 0.96% to 1.2% and 11% in AOV
- Led 360º paid media, content and CRM campaigns with P&L accountability (€70K-90K annually), obtaining an ROI of 280% in digital ads for 8 months
International Retail | Europe and LATAM | 2019 - 2020
Chief Content Officer | Imaginarium
- Defined the multiformat content strategy in 5 countries, aligning campaigns to milestones commercials and achieving greater global brand consistency
- I coordinated a team of 15 people (Design, CM, CRM, PR, Content) to produce advertising and content campaigns at key moments such as Christmas and COVID-19
- Optimized reach and engagement through SEO content and Social Ads, increasing organic visibility and maximizing the ROI of paid media
Digital Agency Spain, Mexico and Costa Rica | 2014 - 2019
Founder and Director | AO Creative
- Founded and led a creative agency focused on regional and LATAM digital campaigns
- Designed regional transmedia positioning and conversion strategies
- I provided training in Digital Marketing at universities and government
