Patricia Alfaro

Growth & Product Marketing professional with 5+ years' experience within the Ad-Tech and Digital industry, supporting key global brands in achieving their goals through B2B marketing strategies. I enjoy working in fast-paced and changing environments where I can generate impact and contribute to constant growth. I lead by example, through effective communication and collaboration skills, encouraging my team to achieve their goals and do their best.

I am passionate about storytelling, my aim is to translate complex and technical concepts into compelling brand stories that deliver impact and drive business growth.

Work Experience

Global Growth Manager

January 2022 - Present

• Growth strategy: Leading project-based teams to deliver insights-driven strategy and marketing recommendations for global brands, ensuring > 20% revenue growth YoY. *(Global brands from all sectors: Nissan, McDonald’s, IKEA, Santander, L’Oréal, Heineken, Amazon, Disney, HBO, Samsung, etc.)

• Product management: Collaborate in the growth and maturity stages of Seedtag’s digital products management (based on AI and proprietary Machine Learning algorithms), maintaining correct segmentation, defining pricing and value proposition for different stakeholders

Thought leadership Content

• Supporting brands in their digital transformation toward a cookie-less world
• Leading workshops and develop educational pieces to inform clients and prospects' digital marketing strategies
• Managing a 4 people team across the United States, Mexico, Italy and Spain.

Product Marketing Manager

January 2019 - January 2022

→ PRODUCT MANAGEMENT:

• Discovered new product opportunities by understanding client's needs and pain points.
• Teamed up with Product Owners, Data Analysts, Designers and Marketing team members to define new products and features, as well as GTM strategies to reach internal and external stakeholders
• Designed value proposition, messaging and collateral for existing and new products
• Managed an international team, ensuring the effective execution of all product marketing strategies and product launches within local markets.

→ MARKET RESEARCH:

• Led global market research projects from definition, methodology and data analysis to content elaboration and distribution for internal and external channels (emailing, webinars, web content)
• Developed whitepapers in partnership with research leaders such as Kantar, Nielsen or Metrixlab.
• Conducted market research and insights sourcing, keeping track of the market and competitors’ moves, in terms of functionality, pricing and communication.

→ SALES ENABLEMENT

• Instructed sales team members on the Seedtag products and new features, helping to develop sales strategy, upselling and product bundles.
• Provided strategic selling advice to sales reps, helping them to reach their target goals and grow company revenues.

Marketing degree (2017) - Universidad Rey Juan Carlos

Certificate in Management (2016) - University of California Riverside