Pepa Mir

Passionate Marketing professional, with +6 years of experience in App and Web Paid Media channels , together with +2 years of Team Leadership.

SEM Manager (AirHelp) Remote, Spain. Actual

Google Ads account management & reporting

Looking for Growth opportunities through Market research, Data analysis.

New Paid media platforms, Creative and Landing Page testing.

Performance Marketing Manager (Freelance.) Valencia. June-September 2022

End-to-end Campaign management Worldwide: Creation, optimization, market research, data analysis. Quarter Budget  Forecasting

Creatives & Copywriting: Briefing, launching and Testing (static and video). Managing freelance designers.

Marketing project management: Task assignment, monitoring progress and completion; Stakeholder management.

Working closely with Data Science to build relevant reports to analyze campaign Performance, Budget spend control; KPIs QTD Run Rate.

Influencer Marketing: Getting in touch with influencers, negotiating deals, launching campaigns and tracking impact.

Performance Marketing Specialist (Glovoapp 23 S.L.) Barcelona. October 2019 - January 2022

• Create and optimize campaigns across several Paid Media platforms, such as Paid Social, SEA, App, Display and Programmatic within different regions (Africa, Eastern Europe).
• Weekly Report with main stakeholders: run rate Vs target), main outliers, actions done and next action items.

- Data Analysis and Market research for new growth opportunities.

• Working closely with the Design and Comms team to test Graphic and Motion Creative templates and promotions.
• Forecast: Prepare budget and target on a quarterly basis.

Training Lead & Team Lead for Google Ads Spain (Teleperformance for Google) Barcelona. December 2017 - October 2019

• Leadership: Motivational and Professional career path development..
• Google stakeholder management: weekly meetings, reporting.
• Project management: Leading and developing onboarding (for newcomers) and ongoing training program (Google marketing solutions) for all employees.

Agency Strategist for Google (Teleperformance for Google) Barcelona. June 2017 - December 2017

SEM/PPC Strategist (SEOCOM) Barcelona. November 2016 - June 2017

Google Ads Account Manager for Google Dublin. (2015 - 2016 )

Introduction to coding - SheCodes (2022)

Master’s Degree Marketing Digital & Inbound Marketing Inesdi Digital Business School - Barcelona - Spain (2017)