Sopio Avaliani

Supported athletes across 18 departments, organizing practices and assisting with member and financial administration. Later led cross-departmental initiatives to strengthen community engagement and get young people involved in sport.

Voluntary Social Year and followngly Vice President for the Youth at MTV Ingolstadt 1881

• Supported athletes across 18 departments, organizing practices and assisting with member and financial administration.
• Later led cross-departmental initiatives to strengthen community engagement and get young people involved in sport.

Digital Marketing Associate at 22tribes (2024-08 – 2025-01)

• Created and scheduled social media content across LinkedIn, Meta, and X, aligning each post with the brand's tone and campaign goals.
• Assisted with foundational PPC/SEA and SEO tasks, including keyword research and campaign setup.
• Tracked engagement metrics such as reach, impressions, and interactions, and adjusted content strategy based on performance.

Junior Performance Marketing Manager at 22tribes (2025-02 – 2025-09)

• Conducted full-funnel PPC/SEA and SEO 360° audits and built end-to-end paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads — from keyword research and ad creative to budget and bid strategy.
• Ran continuous A/B tests to improve CTR and conversion rates, tracking KPIs (CPC, CPL, conversion rate, quality score) and integrating lead data into CRM systems.
• Built interactive reporting dashboards in Google Analytics and Data Studio, presenting insights directly to clients.
• Onboarded and mentored new interns, taking on informal leadership within the team.

Account Strategist Intern, Retail Media DACH at Criteo (2026-06 – 2026-11)

• Supported the Account Strategy team in managing a portfolio of retail and eCommerce advertiser accounts within the Retail Media DACH team.
• Monitored, analyzed, and reported on campaign performance, and joined client calls to present results and plan on next steps.
• Investigated and troubleshot campaign issues in close collaboration with the Analysts, Campaign Management and Technical Solutions teams, working toward strategic, data-driven solutions.

International Management, Focus In Marketing – Technische Hochschule Ingolstadt

– Universidad Popular Autónoma del Estado de Puebla