Rodrigo González Palacios

Enfocado en proyectos nacionales de marca y posicionamiento, incluyendo la creación o reestructuración de programas de fidelización, así como en estrategias para impulsar el crecimiento, la diferenciación, la diversificación y la mejora de la experiencia del cliente. Ha trabajado para clientes líderes en su sector, principalmente en retail, energía, gran consumo y banca.

DELOITTE DIGITAL MADRID, SPAIN Customer & Marketing JAN. 2021 - ongoing

Focused on national branding and positioning projects, including the creation, and restructuring of loyalty programs, as well as strategies to drive growth, differentiation, diversification, and customer experience improvement. Have worked with industry-leading clients, mainly in the retail, hospitality, F&B (Food and Beverage) industry, as well as in sectors such as energy and banking.

• Responsible for researching and analyzing the commercial image of companies to define a new brand strategy. • Monitor and evaluate the success of initiatives that serve to activate future brand strategy and adjust as necessary.
• Design a platform for detecting consumer and market trends and insights, with the aim of identifying relevant opportunities for the business. • Define new cross cutting CX principles for different business lines of the company.
• Collaborate in the creation of the MVP CX measurement dashboard and use it to assess the customer experience in relation to the services and products offered by the client.
• Present the strategies to the client and make checkpoints to move towards the best solution.
• Leads a team of two in carrying out daily tasks and proficient in tools such as Power Point and Excel.

OMD SPAIN MADRID, SPAIN Content Creative OCT. 2019 - SEPT. 2020

Add value in the development of creative processes across all communication channels, such as social media, websites, and apps, with a focus on creating promotional content and increasing brand awareness for leading clients in the retail (sports) and F&B (alcoholic beverages) sectors.

• Collaborating on the research and ideation of creative ideas for advertising campaigns. • Producing content for various media, including TV, radio, print, and digital.
• Developing creative concepts for projects such as product presentations and corporate videos. • Editing content to ensure quality and brand consistency.
• Working with the creative team to ensure that the created content aligns with campaign and brand strategy objectives.

SANTANDER BANK VALENCIA, SPAIN Commercial Banking JUN. 2017 + JUL. 2018

To provide financial services to customers and process banking transactions efficiently and securely, while providing personalized information and solutions.

• Assist customers entering the branch, helping them to carry out banking transactions such as withdrawals, deposits, and fund transfers.
• Process cheques and payments, including verifying the authenticity and recording them in banking systems.
• Manage and maintain the security of the funds in the cash office, including verifying the amount of cash and conducting regular audits.

SANTANDER BANK MADRID, SPAIN Commercial Banking JUL. 2016 - SEPT. 2016

Santander Universities promotional campaign.

• Giving presentations and promoting the credit card at universities to attract young students to apply.
• Tracking interactions with prospects and recording the daily number of card requests. •

Following up with prospects and addressing any questions or concerns they may have.

SELF BANK MADRID, SPAIN HR MARKETING JUL. 2015 - SEPT. 2015

Support in tasks related to employee management and in the definition and execution of Human Resources policies and procedures of the marketing department.

• Assist in the management of employee-related documentation (contracts, payroll, etc.). • Support in the management of the department's internal communication, such as the drafting of newsletters or the maintenance of the intranet.

UAL - UNIVERSITY ARTS OF LONDON MADRID, SPAIN AUG. 2020 - JAN. 2021

Specialized course in Digital Communication in advertising environments.

CEU- CEU SAN PABLO UNIVERSITY MADRID, SPAIN 2016 - JUN.2020

Advertising + PR SEPT.