Roman Shein

I am a dedicated and results-driven professional with 9 years of expertise in EMEA interventional cardiology sales, adept at managing key opinion leaders, distributors, regulatory affairs, reimbursement strategies, competition analysis, and navigating tender processes. Possess a comprehensive understanding of local market pricing specifics. With over 20 years in B2B sales and marketing, I bring a wealth of experience and a proven track record.

Fluent in Russian, Ukrainian, and English, I excel in cross-cultural communication.

Eastern Europe & Central Asia Area Manager at Occlutech International AB (2014-09 – 2023-10)

300 employees, interventional cardiology/structural heart medical devices manufacturer. Responsible for 15 countries.

• Successfully started many new countries from scratch (Belarus, Georgia, Latvia, Estonia, Moldova, Turkmenistan, Uzbekistan)
• 2x company's "Sales Manager of the Year" award, as well as 2x "Distributor of the Year" for distributors from my area
• Profound knowledge of the EMEA interventional cardiology landscape (KOLs, doctors, distributors, regulatory, reimbursement, competition, tenders, level of local market pricing specifics)
• Product expertise: congenital heart disease, Interventional cardiology, stroke, heart failure, LAA

Regional Manager for former Soviet Union, Romania, Bulgaria at Elektron Technology PLC (2010-02 – 2012-09)

Electronic components manufacturer, 1000 employees. Territory: CIS countries (Russia, Ukraine, Belarus, Estonia, Latvia, Lithuania, Moldova, Georgia, Kazakhstan, Moldova), Romania & Bulgaria.

• Grew order intake by +206% in the first year (2010) and +23% in the second (2011)
• Significantly improved margin (approx. by 8 p.p.) by developing higher added value products
• Saved 22000 GBP on GOST-R approvals (10 certificates for 3 years) by dealing directly with Russian certification instead of German TUV
• Pioneered translation management software usage within the company

Export Area Manager (Ukraine, Kazakhstan, Azerbaijan & Uzbekistan) at Belle Group (2006-11 – 2009-07)

Capital equipment manufacturer, 400 employees.

• Created a well-balanced portfolio of customers
• Excellent sales and margin
• Annual growth rate of 250%
• Leading technical support marketing campaign with a component supplier (Honda), significantly increased brand awareness

Sales and marketing country representative at Merten GmbH & Co KG (2004-07 – 2005-09)

Electric equipment manufacturer, 500 people, now a part of Schneider Electric.

• Launched a fully functional subsidiary in Ukraine

Product/brand manager at Schneider Electric (2001-07 – 2004-07)

Electric & Automation equipment manufacturer.

• Successfully launched a new brand on the local market in line with the initial business plan

Master of Science in Medical physics – Taras Shevchenko University (2007-06)

BA in Electrical Engineering (with Honors) – Tavria State Academy (2000-06)