Ruth Tejerina Rodriguez

Marketing & Brand Project Manager with 14+ years of experience leading international projects across luxury, digital and product marketing. Experienced in brand strategy, product launches, go-to-market, cross-functional project management and stakeholder coordination across Spain, France and other European markets. Strong track record managing complex marketing initiatives from planning to execution, coordinating internal teams, agencies and external partners.

MARKETING MANAGER at TEMPOS VEGA SICILIA (2020-06 – 2026-01)

• Led the marketing team and complex projects across six premium wineries, coordinating internal teams, agencies and external partners from planning through execution.
• Managed multiple workstreams across brand content, digital, PR, trade marketing, hospitality and product launches.
• Coordinated stakeholders, priorities, deadlines and deliverables across internal teams and external partners.
• Managed creative, PR, digital, audiovisual, print and packaging partners, from briefing through final production.
• Designed and delivered international VIP events, premium client experiences and bespoke brand activations, as well as editorial and premium brand materials.
• Managed project-based budgets, timelines and marketing performance reporting while coordinating with commercial and executive teams.

PRODUCT MARKETING MANAGER at WONDERBOX GROUP (2016-11 – 2020-06)

• Managed the Marketing Product team, coordinating resources and priorities throughout the annual production cycle.
• Defined product positioning, pricing, editorial content and lifecycle strategy.
• Managed product and editorial development and production, coordinating with Design and Production teams to deliver multiple books on schedule.
• Analysed market data and product KPIs to optimise commercial performance and portfolio strategy.

GLOBAL MARKET MANAGER & INTERNATIONAL PRODUCT MANAGER at CELLFISH MEDIA (2011-09 – 2016-07)

• Rolled out digital mobile services across Spain, Portugal and multiple European markets.
• Defined and implemented international go-to-market strategies with telecom operators and technical and marketing teams.
• Managed mobile acquisition campaigns across several European markets.
• Coordinated technical integrations including APIs, tracking and partner platforms, as well as billing platforms and landing pages.
• Monitored and optimised commercial performance through KPIs, conversion analysis and international reporting.
• Conducted competitive analysis and monitored user and market trends to adapt local strategies.

Bachelor in Market Research and Marketing Techniques – University of Valladolid

Marketing, Marketing Direct & E-commerce [Erasmus] – University of Lille

Business Studies Diploma – University of Valladolid