Gemma Viñolas

Hola! Soy Gemma, me dedico al sector de la tecnología, trabajando con metodologías ágiles desde hace 3 años y me encanta poder ayudar a las empresas a crecer y explorar nuevos mercados! Soy una persona curiosa y organizada, me encanta aprender nuevas habilidades, este año he aprendido a programar en Java para poder entender a los desarrolladores. Poder compartir mis conocimientos con otras personas es mi pasión, así que escribo un blog en productividad y organización en medium.

Product Marketing Manager

BEL COMMUNITY

FEB 2022 - Present

• Conducting market research and analyzing competitor activity to identify potential opportunities and threats in the subscription plan-based market.
• Developing strategies and campaigns, including positioning, messaging, and go-to-market with SEO and ASO strategies.
• Creating and executing marketing campaigns to generate awareness and interest in the company's products or services using CRM software.
• Collaborating with sales teams to create sales materials and training programs, as well as determining pricing strategies.
• Continuously monitor and analyze product performance, identify areas for improvement, and implement necessary changes to improve overall product performance.

DOGFY DIET

OCT 2021 - FEB 2022

• Launch an end-to-end new portfolio of complementary products for the 8000 active users of the company.
• Report performance analytics weekly to the stakeholders
• Conduct user research, user surveys, A/B testing & data analysis to use as input for product decisions with UX and data team
• Brief and train the teams with the newly implemented tools
• Work with external third parties to assess partnerships and licensing opportunities
• Market research for pet eCommerce and subscription plan-based competitors

Anti-piracy & Brand Protection

RED POINTS SOLUTIONS, S.L.

FEB 2020 - OCT 2021

• Report weekly to the tech and product team, improvements, and bugs in the platform flow.
• Analytics of performance of SEO results for over 35 clients.
• Automate daily tasks for the onboarding team to decrease the workflow time by 50%.
• Track and organize daily tasks with Asana, Trello, Google Suite, and Salesforce.
• Detection, Enforcement, and Delisting of infringing content on the internet using developer tools to delete over
• Create guidelines to align the team protocols.

Product Management Bootcamp - All Women

Scrum Certificate - ufc

Business and Management - UB