Sílvia Carballo
Senior Digital Marketing Lead
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Sobre mí
Senior digital marketing leader with 10+ years of experience driving growth and performance across global B2B and B2C brands in the hospitality, tech, and FMCG sectors. Adept at orchestrating high-impact strategies across agency and client-side roles, with a focus on customer experience, digital transformation, and commercial outcomes.
Expert in eCRM, affiliate marketing, and performance strategy, with proven success leading cross-functional teams in matrixed environments. Skilled at turning insights into action—aligning digital initiatives with business goals, optimizing full-funnel campaigns, and scaling results across channels and markets.
Fluent in English and Spanish. Trusted to manage large budgets, complex stakeholder ecosystems, and end-to-end execution with precision and clarity.
Experiencia
Senior digital marketing leader with 10+ years of experience driving growth and performance across global B2B and B2C brands in the hospitality, tech, and FMCG sectors. Adept at orchestrating high-impact strategies across agency and client-side roles, with a focus on customer experience, digital transformation, and commercial outcomes.
Expert in eCRM, affiliate marketing, and performance strategy, with proven success leading cross-functional teams in matrixed environments. Skilled at turning insights into action—aligning digital initiatives with business goals, optimizing full-funnel campaigns, and scaling results across channels and markets.
Fluent in English and Spanish. Trusted to manage large budgets, complex stakeholder ecosystems, and end-to-end execution with precision and clarity.
