Digital Account Executive
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I am Italian with a Spanish soul, I fell in love with this culture during my Erasmus year and I decided to move to Madrid.
I have an International Law background and a deep passion for fashion and marketing communication. I love travelling and living in a multicultural atmosphere.
DIGITAL ACCOUNT EXECUTIVE | ROMAN September 2021 - present
Planning, developing and managing a digital strategy for Nutella, Inmobiliaria Colonial, Skeyndor, Inglesina, aparto (Hines)
Create social listening and monthly reports
Create content for social media and blogs
Tools: Google Analytics, Semrush, Digimind, Falcon
ACCOUNT SUCCESS AGENT | LE GUIDE NOIR January 2021 - July 2021
Develop and manage client portfolios (Salvatore Ferragamo, Aeffe, Aquazzura, Gianvito Rossi, Etro, Samsonite, Camper, Missoni)
Develop a detailed implementation plan at the beginning of every new commercial relationship
Supporting customers trough various communication channels
Work closely with the product and IT teams to deliver client and user feedback, optimize user uptake of the service
Tools: Piperdrive, Asana, Intercom
COMMUNITY MANAGER | HABITANT-MADRID May 2020 - December 2020
Creating, planning and publishing social content for Iberdrola Italia, Virgin telco, Mutua Madrileña, Once
Report on performance and growth of all social channels on weekly and monthly basis
Moderating, maintaining and creating community
Tools: Business Manager, Twitter Ads, Sprout, Oraquo, Socialbakers,Mentions
SOCIAL MEDIA ANALYST | OGILVY-MADRID July 2019 - April 2020
Create social listening reports for Massimo Dutti for UK, USA, Italy and Spain markets
Analyze and predict fashion trends
Tools: analytics platforms (Brandwatch, Graphext, Spredfast)
MASTER IN FASHION & BEAUTY COMMUNICATION
University Ceu San Pablo Madrid | October 2018 - July 2019
Aldo Moro University of Bari | October 2010 - April 2017
University of Zaragoza, Spain | September 2012 - July 2013
