Deeksha Devi

Curious, collaborative, creative, and committed aspiring marketing specialist with 1.5 years of experience building and strengthening brands' social media presence and increasing audience and customer base. Multilingual with experience living in different cities, thriving in diverse, innovative, and forward-thinking environments due to cross-cultural and global experiences. Passionate about Tech, Beauty, Healthcare and Wellness, Luxury, and working in spaces that believe in innovation and meaningful outcomes. Strongly believe that empathy and innovation are key drivers of long-term success and dedicated to integrating these principles with a purpose-driven and human-centric approach.

DEE INFO SOLUTIONS (DIGITAL SOLUTIONS) , DELHI,INDIA

August 2022 – July 2023

• Developed digital strategies, monitored campaigns, curated and developed content strategy for 3 clients that resulted in:

1. Hawk Tattoos: Achieved a 30% increase in followers and 70% boost in engagement resulting in 37% rise in bookings in a quarter
2. Delhi Ink: Launched and managed social media presence generating 28X ROI in Month 1 and sustaining 9X ROI from Google Ads
3. TemptInk: Increased reach by 3-3.5% month-on-month, and a 38% escalation in sales in Month 1, with 75% growth by Month 6.

• Executed SEA strategy with targeted ad campaign and optimized Google listing, leading to a 40% increase in website traffic in 3 Months

REALECOLE (AN ONLINE MARKETPLACE FOR SUPPLEMENTARY PROGRAMS), DELHI, INDIA

January 2022 – April 2022

• Conducted analysis of 10+ competitors to evaluate and enhance company’s marketing approach and improve positioning
• Launched 4+ email campaigns, achieving a 60% mail open rate
• Spearheaded targeted ad campaigns resulting in a 45% increase in CTR and a 30% rise in enrollments within 4 months

ESCP BUSINESS SCHOOL, MADRID

MSc in Marketing & Digital Media, GPA 3.7/4 Oct 2023 – Present

Specialisation in Fashion, Luxury and Innovation

• Consultancy Projectfor Publieurope - Dr. Podcast Ltd : Explored usage of podcasts as a training and internal communication tool in the European market for Inditex
• Brand Building, DigitalMarketing, Customer Experience, Google Analytics, SocialMedia, Digital Technologies, Communication 360
• Electives: Robots and AI, Digital Project Management

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES , BANGALORE, INDIA

Marketing Specialisation, CGPA (3.69/4) July 2018 – May 2021

• Meritorious List Batch of 2018 -2021: Top 10 % of the batch basis CGPA for consistent excellence throughout the entire programme 
• Brand Management and Luxury brands,CRM, Consumer Behaviour, Digital Marketing, BusinessAnalytics, International Business