Astrid-Raphaëlle Duthoit

Avec plus de trois ans d'expérience en conseil et au sein de grands groupes internationaux, j'ai conduit des projets de performance commerciale et de coordination multi-pays, avant de rejoindre, en tant que responsable commerciale, une industrie duale civil/défense pour développer les marchés Asie-Afrique auprès d'acteurs B2B et B2G

Experience

Regional Business Development B2B & B2G, Regional Intelligence & Strategic Structuring

• Deployed the strategic commercial roadmap across 10 countries to drive international exposure

• Structured a regional institutional ecosystem encompassing defense, research, and innovation

• Restored direct access to a national navy client, ensuring high-level stakeholder management

• Reconfigured distribution networks and regional supply chain agility in Southeast Asia and Africa

• Produced continuous market intelligence and analysis to support B2G strategic initiatives

CRM and Digital Transformation, Change Management, Multi-region Project Coordination

• Contributed to the Group CRM strategy, integrating Generative AI to optimize sales transformation

• Designed a CRM and e-learning offering for Sanofi to empower teams and enhance product knowledge

• Facilitated a strategic foresight workshop for an LVMH House to identify market trends.

Global Deployment, Omnichannel Performance, Customer Experience & Journey

• Deployed 4 omnichannel services across 57 countries, maximizing customer engagement and satisfaction

• Coordinated product, business, and retail teams across 5 regions to ensure compliance with global guidelines

• Implemented post-launch impact indicators and performance dashboards for data-driven decisions

• Supported initiatives sponsored by the SVP Global Client Development, focusing on premium service excellence

• Structured a regional institutional ecosystem focusing on innovation and defense sectors

COMMERCIAL & BUSINESS DEVELOPMENT EMEA at ESTÉE LAUDER COMPANIES (Apr. 2022 – Oct. 2023)

EMEA Business Development, Reporting & Performance, Training & Coordination

• Deployed an e-learning platform across 15 EMEA markets for 12 brands to empower Beauty Advisors

• Supported the Sephora EMEA partnership, reducing price discrepancies by 30% across the region

• Acted as the regional interface between local Business Units, global brands, and key retailers like Douglas and Sephora

• Co-developed retail performance monitoring tools and Power BI dashboards to drive EMEA growth

• Produced EMEA reports for regional and global management to facilitate strategic decision-making

Customer Experience Optimization, Continuous Improvement, Customer Insights

• Standardized and monitored customer journey best practices at the flagship store, maximizing engagement

• Contributed to the launch of new categories (Beauty, Petit H) by supporting sales teams and retail activations

• Assisted with high-profile events and activations, strengthening brand image and theatralized experience

Raw Material Procurement, Supplier Management, Sourcing Optimization

• Managed the Polystyrene (PS) portfolio within Plastic Procurement across EUROPE, LATAM, NORAM, and CIS Business Units

• Led a dual-sourcing project (Japan, Philippines, Spain, France) to enhance supply continuity and flexibility

• Consolidated and diversified the global supplier panel to secure regional efficiency and increase agility

Education

• EM LYON Business School: Master in Management (MiM / PGE) - Ecully/Paris, France

• EDHEC Business School: Bachelor in Business Administration - Lille, France

• Technical University of Munich (TUM): Erasmus Exchange Program - Munich, Germany

• Lycée Français de Madrid: Secondary Education - Madrid, Spain

Skills

• Languages: English (Bilingual/C1), Spanish (Professional Proficiency/B2), French (Native)

• Tools: Salesforce, JIRA, Power BI, Figma, Microsoft Office Suite

Master in Management (MiM / PGE) – EM LYON Business School – Lyon, France

Bachelor in Business Administration – EDHEC Business School – Lille, France

Erasmus Exchange Program – Technical University of Munich (TUM) – Munich, Germany

Secondary Education – Lycée Français de Madrid – Madrid, Spain