General Manager at Arev St Tropez (2024-06 – 2025-06)
- Managed a luxury boutique hotel with 43 rooms, overseeing all operations (total of 130 employees), and an annual operating budget of 10 million euros
- Ensuring that all operational departments are maximizing revenue and profit potentials while minimizing costs while maintaining high-quality standards
- Responsible for providing innovation and renewal in the hotel's guest experience, responsible for the entire hotel operations / administration
- Fostered a culture of teamwork, excellence, and continuous improvement among departmental staff
- Increased hotel capacity by leading an expansion project adding 12 rooms, resulting in an annual potential revenue growth of €475,000
- Achieved a guest satisfaction score of 95% by implementing new luxury service standards across all departments
Director of Operations/Acting General Manager at Hotel Du Palais (2020-03 – 2024-05)
- Oversaw daily hotel operations, providing leadership to all departments with a focus on the rooms division and Spa
- Achieved a 40% improvement in guest satisfaction and a 30% increase in repeat visits through enhancing service standards and loyalty programs
- Implemented strategic plans and technology solutions leading to a 15% boost in guest reviews and streamlined operations
- Enhanced staffing models and conducted training programs, improving staff performance and guest service
- Boosted operational revenue by €1.5 million annually and reduced costs by 25% through effective management and optimization strategies
- Coordinated with multiple departments to ensure effective service delivery and operational efficiency
- Conducted regular inspections to maintain cleanliness and quality standards throughout the hotel
Director of Sales and Marketing/Executive Manager at Shangri-La Villingili (2018-05 – 2020-02)
- Developed and implemented a comprehensive sales and marketing strategy that increased revenue and occupancy rates through customer acquisition and enhanced brand recognition
- Fostered sustained growth for the establishment by managing and coaching a diverse team of 18 commercial professionals, overseeing all facets of guest reservations, sales, and banqueting events
- Guided the team in providing exceptional customer experiences, leading to higher customer satisfaction ratings and strengthened brand loyalty
- Revamped the operational structure of the resort, optimising service delivery and quality assurance mechanisms to surpass customer expectations
- Achieved improved guest experiences and a notable rise in repeat business, thus contributing to the establishment's long-term success
Director of Sales and Marketing at Rosewood Abu Dhabi (2016-08 – 2017-08)
- Designed and executed sales and marketing strategies that led to the hotel's ranking of 2nd in the comp set based on RGI 135, the highest since the hotel's opening in 2012
- Collaborated with key stakeholders, including owners, the revenue director, and the general manager to determine marketing objectives and prepare annual budgets that increased profitability
- Developed and implemented effective marketing strategies, leading to significant improvements in brand visibility and repeat business
- Established and maintained positive relationships with key stakeholders, resulting in increased collaboration and improved business outcomes
- Drove operational efficiency by implementing process improvements and cost-saving measures
Complex Director of Sales - Groups at St Regis, W and Westin (Marriott) (2015-05 – 2016-08)
- Opening of 3 luxury hotels (total of 1600 rooms and 7000m2 convention space, 20 outlets)
- Responsible for sales of the Mice segment for the complex
- Preparing annual budgets relating to groups and events
- Directing the activities of the Sales and Events teams (total of 25), ensuring that the activities of all team members are aligned with hotel strategy
- Implementation of all standards of procedures relating to groups for the opening in Q1 2016
- Successfully contracted several group contracts (one of them worth 20 million dirhams)
Director of Sales and Marketing at Sheraton Dubai Creek Hotel & Towers (Marriott) (2013-01 – 2015-04)
Director of Sales and Marketing at Le Meridien Beach Plaza (Marriott) (2010-01 – 2013-01)
Assistant Director of Sales & Marketing at One&Only Royal Mirage resort (2008-04 – 2010-01)
Senior Group Sales Manager at Mandarin Oriental (2004-01 – 2008-03)
Group Sales Manager at The Ritz (2001-04 – 2004-04)
Senior Receptionist at The Connaught Hotel (2000-11 – 2001-04)
Assistant Reservations Manager/Chef de Brigade at Société des Bains de Mer (Hôtel de Paris/Hermitage and Hotel Mirabeau) (1993-07 – 2000-11)
First Receptionist at Hotel du Cap Eden Roc (1999-04 – 1999-10)
