Doren Lannot

Partner Growth & Account Executive (VIE) - Papernest - Barcelona, Spain

(2025-09)

B2B Partner Marketing & Acquisition: Managed and expanded a B2B portfolio of 180+ real estate partner agencies; activated high-profile networks (including Orpi, L'Adresse, Laforêt, Century 21) through strategic co-marketing initiatives and product adoption training.
Growth & Conversion Performance: Secured Top Performer status in Q1 2026 (SMB France) by generating €50K ARR and executing 220+ signed contracts.
Partner Activation & Retention: Co-designed customized onboarding and operational support programs to optimize product adoption, Net Activation Rate (NTR), and long-term account retention.
Onboarding & Enablement: Led the training and enablement of new internal team members, aligning commercial execution with business development and partner success goals.

International Product & Brand Assistant - Auchan - Lille, France

(2022-09 - 2024-09)

International Product Development: Collaborated with local product and retail marketing teams across 7 countries to coordinate the quarterly development and localization of stationery & gift ranges (36 SKUs/quarter).
360° Omnichannel Campaigns: Coordinated the planning, operational launch, and commercial execution of 30+ seasonal promotional campaigns and retail activations annually.
Retail Operations & Network Activation: Directed product cataloging (80 SKUs) for the domestic market, securing commercial commitments and display alignment across 117 hypermarkets.
Data-Driven Category Intelligence: Monitored international competitor landscapes and analyzed consumer purchasing data via Looker to propose data-driven category innovations and optimize product performance.

Product & Trade Marketing Assistant - Laboratoires Ducastel - Toulouse, France

(2023-04 - 2023-08)

Brand Relaunch & Product Innovation: Contributed to the end-to-end rebranding, portfolio design, and launch of the premium 10-SKU hair care line (Kydra Le Salon), coordinating development phases with design agencies and suppliers.
Trade Marketing & POS Design: Sourced and developed high-end promotional and Point-of-Sale (POS) marketing materials (including custom gift boxes, displays, and visual posters) for a targeted anti-hair loss product launch.
Experiential Marketing & Scenography: Managed the operational setup, premium trade merchandising, and interactive display scenography of the brand's exhibition space at MCB Paris (47,000 visitors, 84 countries), maximizing lead-generation potential.
Customer Insights & CRM Tracking: Tracked activation metrics, promotional ROI, and loyalty data across a selective network of 300 premium partners salons to recommend tailored trade adjustments.

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