Ketty de Falco

COMMERCIAL - GROWTH TRANSFORMATION - DATA

Managing Director at ENDRIX (2026-01 – Present)

1000 employees – 130M of turnover

CEO of France at LEFEBVRE DALLOZ (2024-02 – 2025-10)

1200 employees – 310M of turnover. Main objectives: AI integration and becoming a commercial organization

• Integration of generative AI: "GenIA-L" has been launched.
• New commercial organization: Big Accounts by markets vs Middle Accounts. Cross sell between publishing and training activities
• 3 divisions: publishing (230M), software on SaaS (30M), training (50M)
• New drivers of growth to stop having the Topline declining
• Acquisition of TOOVALU, a software company in CSRD.

Managing Director Central & Southern Europe (France, Spain, Italy, NL, Belgium, Greece, Israel) and CEO of France at KANTAR (2021-03 – 2024-01)

• Thanks to the commercial reorganization, I have led, we achieved sales of 350 million euros (+10%) by 2022.
• Transforming the team, I have reduced staff costs by 20%, which has enabled us to gain 5 EBITDA points
• New automated products such as Marketplace (Saas solution) have been launched with great success, reducing time spent on basic tasks and adding value for customers.
• The acquisition of Memo² in the Netherlands and its integration into our teams has made Kantar the leader in Cross Media.

CEO of Kantar Insights France at KANTAR (2018-03 – 2021-02)

Main objectives: Strong plan of restructuring and Toplines growth

• I led the merger of Kantar TNS and Millward Brown, which strengthened the expertise of our teams.
• I initiated the sale of Cati and Face to Face Fieldworks: their closure would have been productive for Kantar by reducing fixed costs.
• Implementation of a cost-cutting plan in 2018 (15% of payroll)
• Culture change: becoming more ambitious and responsible and reinvigorating the company with a "test & learn" / more digital culture.
• After eight years of decline, in 2019 sales grew by 10% and we started to make money, reaching 12% EBITDA in 2022.

CEO of CSA at HAVAS group (2012-02 – 2018-02)

Main objective: Integration of CSA in HAVAS: the DATA pilar

• Integration into HAVAS with a new DATA / DIGITAL positioning
• A Client Centric positioning: integrating our clients' budget constraints (how to do more with less and quicker)
• Development of internal growth on the new Consulting Positioning

Deputy Managing Director at IPSOS / SYNOVATE France (2006-02 – 2012-03)

Main objective: Prepare the sale of Synovate / Restructure

• Achieved profitability in 2007, and growth as projected after 2009
• Diverse responsibilities in development strategy: Quali-quanti synergy, online CAPI land investments, development of trade-off solutions / positioning of Synovate France in the corporation

BASES / RESEARCH INTERNATIONAL (1998 – 2006)

Master in Marketing & Sales – IAE (1998)

Bachelor in Marketing & Sales – IAE

General Academic Studies Degree in Economic Science in Rennes

Baccalaureate C in Maths, Science (1993)