MARKETING MANAGER | FMCG EXPERT | BRAND GROWTH | COMMERCIAL IMPACT
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Senior marketing leader with 20 years of experience driving brand growth, innovation and commercial impact across FMCG, retail and aviation. Proven ability to turn strategy into execution, align teams and build brands that deliver measurable business results.
FRACTIONAL MARKETING LEAD | FOUNDER at Trip to Bonanza BV (2021-01 – Present)
Provided fractional marketing leadership and transformation support for FMCG, retail and service brands.
MARKETING MANAGER BELGIUM at Brussels Airlines (2019-01 – 2020-12)
Led brand strategy and go-to-market for the new long-haul cabin experience. Strengthened multi-channel brand performance. Enhanced customer experience and brand perception.
MARKETING DIRECTOR at Unilever / Upfield (2018-01 – 2019-12)
Led a team of 5 marketers with full P&L responsibility (€120M turnover). Defined brand and category strategies and delivered integrated campaigns. Strong focus on innovation and cross-functional collaboration.
MARKETING MANAGER | SR BRAND MANAGER at Unilever (2016-01 – 2018-12)
Held full marketing and P&L responsibility for key food brands (Solo, Becel,…). Developed brand strategies, innovation plans and 360° campaigns. Drove brand equity and volume growth across channels.
SR BRAND MANAGER at Spadel (2010-01 – 2016-12)
Managed Spa Bruisend & Spa Fruit, launched Spa Touch, built annual marketing plans and drove brand growth through ATL/BTL campaigns, innovation and partnership activations (Rock Werchter, Tomorrowland).
PRODUCT MANAGER at Product & Brands Group (2008-01 – 2010-12)
Managed the Blédina portfolio, launched new products and coordinated trade marketing and category management.
REGIONAL ACCOUNT MANAGER at Henri Wintermans (2005-01 – 2008-12)
Managed key accounts across the region and drove sales growth and market share expansion.
Master in commercial engineering – EHSAL
Advanced Marketing Management – INSTIMA
Insights Discovery Practitioner – INSIGHTS WORLD
