Strategy & insights media analyst
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As a strategy & insights analyst with more than seven years of experience working across several industries (media, luxury, cosmetics), I have been in charge of steering quantitative and qualitative research, guiding creative teams (journalists, fragrance creators, artists) in the deployment of differenciating offers, identifying future trends, both in usages, attitudes and product/services innovations.
I have a degree in business studies, complemented by an intensive degree in art history. My mind, that is both rational and creative, allows me to bring up relevant insights and appealing stories which inspire marketing & creative teams.
I love words, ideas and novelties. I know how to bring people together with humility and respect.
With data and artificial intelligence taking over our personal and professional lives, I firmly beleive in the power of human exchange, oral debate and abundant ideas which may help us go on living and working together as a whole.