Ziru Zhang

Led the end-to-end launch of SPMs, framing a complex ingredient as an easy-to-understand complement to fish oil and orchestrating bundles, member early access, and channel rollout; delivered RMB 128.3K in day-one gross merchandise value (#2 storewide), 50%+ adoption of the three-product bundle, and 4.02x net gross-profit ROI after incentives. Built a 21-day in-app check-in program with milestone rewards and integrated purchase pathways; day-one participation reached 6,797 (+126.6% vs. baseline) and 2,230 users completed the full cycle. Funnel analysis showed that coupon recipients lacked product guidance, while SCRM segmentation achieved a 4.92% purchase conversion rate among high-potential users.

Owned an AI product-page workflow as project lead, distilling layout and messaging patterns from 10+ competitors and 100+ pages while keeping them separate from first-party product facts; introduced fact extraction, evidence constraints, and human review so drafts could move directly into design and compliance.

Product Growth & Strategy Operations Intern at UndoAge (2026-05 – 2026-08)

• Led the end-to-end launch of SPMs, framing a complex ingredient as an easy-to-understand complement to fish oil and orchestrating bundles, member early access, and channel rollout; delivered RMB 128.3K in day-one gross merchandise value (#2 storewide), 50%+ adoption of the three-product bundle, and 4.02x net gross-profit ROI after incentives.
• Built a 21-day in-app check-in program with milestone rewards and integrated purchase pathways; day-one participation reached 6,797 (+126.6% vs. baseline) and 2,230 users completed the full cycle. Funnel analysis showed that coupon recipients lacked product guidance, while SCRM segmentation achieved a 4.92% purchase conversion rate among high-potential users.
• Owned an AI product-page workflow as project lead, distilling layout and messaging patterns from 10+ competitors and 100+ pages while keeping them separate from first-party product facts; introduced fact extraction, evidence constraints, and human review so drafts could move directly into design and compliance.
• Built an AI creative system for new-campaign testing across Meta, Google, and Tencent Ads, structuring nearly 20 creative attributes across batch generation, human QA, and performance feedback; with only 1–2 interns, produced 600+ test creatives weekly and supported ~US$10K in daily spend at ~3.0x ROAS.
• Researched regional competitors and brands including The Ordinary, Ritual, and AG1 to define UndoAge's value proposition—"Premium supplements. Transparently priced. No gimmicks." and translated it into homepage architecture, merchandising, multilingual content, and first-purchase flows.
• Created an AI-assisted social content and publishing workflow across ChatGPT, Lark, Figma Make, and Codex, producing 4+ usable Instagram carousel sets in under four hours without dedicated design support, with drafts 60–70% complete before manual refinement.

GTM & Marketing Intern at ByteDance — Lark Commercialization (2025-09 – 2025-12)

• Built a lightweight CRM and automation rules for 500+ executive and entrepreneur accounts, cutting mis-targeted outreach from 65 to 25 attempts per month and shortening the average sales cycle from 21 to 14 days.
• Led end-to-end delivery for 10+ invite-only executive events with Peking University and Tsinghua University programs; redesigned one-way talks into facilitated workshops and content-led lead capture, raising the lead-capture rate from 12% to 20% and generating 25 MQLs per event on average. An AI family workshop achieved a 20% qualified-lead conversion rate among key decision-makers while lowering acquisition cost by 47%.
• Created Feiyan Insights, a biweekly content series for an entrepreneur community; published six issues with an 80% average like rate and 30% inquiry/share rate, while prompt templates and editorial rubrics improved production efficiency by 60%.

Brand Communications Intern at Metabit Trading (2025-01 – 2025-04)

• Led the creative concept, audience-engagement design, and vendor coordination for an RMB 2M annual event, achieving 90% employee satisfaction; Produced brand video.

Social Media Operations Intern at Sina Finance (2024-05 – 2024-08)

• Developed social copy, integrated marketing concepts, and video scripts for brands including GAC Trumpchi, China Life, Haier, and Agricultural Bank of China.

B.A. in Advertising – Communication University of China (2023-09 – 2027-06)

Currently an exchange student in sorbonne nouvelle.