Over the last year, the relationship-driven B2B marketing has transformed in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm. Compared to the...
It’s been a while since we were able to attend a traditional networking event due to social distancing measures. Thankfully, that didn’t stop us from finding alternative routes to drive conversations...
People don't necessarily buy the best products and services - they buy products and services that they can understand and like, from brands and people they can relate to. Using stories in business cre...
Social listening is the process of monitoring online conversations about a particular brand, person or industry. Social listening helps to find out who is talking about your business or industry, iden...
LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business. Whilst some people see LinkedIn as a purely job search focused social...
The last few months have been “business as unusual” for the majority of businesses, forcing them to rethink their communications and operations as they adapt to the pandemic and plan for the new post-...
You wouldn’t start building a house without a plan, budget and setting your expectations. Building your brand works on the same principles, so before you dive in and start doing what everyone else is...
Businesses start because of great ideas. The ones that succeed are those who can sell their great ideas to their clients. The key aspects of digital marketing are your website, social media profiles a...
There is a good reason why so many individuals and businesses use social media to market themselves. Because it works. And it doesn’t require a huge amount of your budget, yet still has the ability to...
Businesses start because of great ideas. The ones that succeed are those who can sell their great ideas to their clients. The key aspects of digital marketing are your website, social media profiles a...
Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty, which in return impacts profitability In the digital marketing age, it’...
It’s business as unusual for a majority of businesses, big or small. Brands are having to think and communicate in new ways, and whilst they adapt to the pandemic, they also need to plan for the post-...
I learn from my kids every day. They teach me to look at things from a different perspective from every-day life to work and I very often notice the correlation between balancing a family and running...
Every business has a story. It’s their story that makes them unique, whether it’s about their people, customer service or their innovative ways of thinking and working. There might be many businesses...
Webinars are a great, cost effective way to attract your potential customers through knowledge and experience sharing without any geographic limitations. They are easier to organise than face-to-face...
Having your name mentioned in relevant media outlets can have a great impact on your business, get you noticed and create a lot of positive buzz around your brand. When your business is small and unkn...
Social selling is exactly what the name indicates – selling your products and services with the help of social networks. Irrespective of your business’ focus or size, interacting with your potential c...
You know all about the benefits of email marketing and why you should use email as part of your small business marketing strategy. But who do you email if your business is brand new and your mailing l...
You might be enjoying your time on Instagram or Twitter, but how do you know whether social media brings you anything of value or if is it just a ‘nice to have’ addition to your small business marketi...
Pay per click (PPC) is a paid advertising tactic where the advertiser pays a publisher for every click on an ad. PPC includes a variety of text, rich-media or social media ads – some displayed on sear...
A hashtag is a word or phrase preceded by a hash sign (#) used on social media to identify content on a specific topic. When you add a hashtag to a post, it can be indexed by the social media network...
Interaction is the key objective of any marketing effort. Whether online or offline, events are the key drivers for attracting and keeping your potential customers’ attention and nurturing your existi...
Your marketing communication is directly linked to how your audience sees you and has the ability to form opinions about your business – both, positive and negative, even before you directly engage wi...
So you are just about to launch your brand new business with products and services that you can’t wait to show the world. It’s highly likely that you already have a good idea of how you are planning t...
Working from home comes with a lot of advantages. You can avoid the rush hour, limit distractions and get more work done. But it can feel a little isolated at times, which can be particularly difficul...
You wouldn’t start building a house without a plan and you shouldn’t spend time and money on social media without a strategy. Here are a few of our tips on getting started: 1. Set your objectives Look...
Over a third of UK employees feel disconnected from their company’s brand and lack skills and resources to be brand advocates, according to our recent survey. The missing link between brands and emplo...
Having a great personal presence online is just as important as having a high-quality brand for your business, and as you are a representative of your business, it's important that the two are aligned...
Media coverage is a great way to promote your business to a large volume of readers. Especially with more publications taking the online route this opens up additional opportunities for global reach....
Awards are a great way to prove that you are good at what you do and it gives you external recognition for the work you delivered which helps your business to build credibility. The only issue with aw...
There is a good reason why so many businesses use social media to market themselves. Because it works. And it doesn’t require a huge amount of your budget, yet still has the ability to help to build y...
Businesses start because of great ideas. The ones that succeed are those who are able to sell their great ideas to their clients. Your unique value proposition is what identifies your business, withou...
With the ongoing algorithm changes, getting your social media updates in front of your followers is no longer as straightforward as it used to be. Social media platforms now rely on machine learning b...
Businesses who publish regular blogs on their website have on average 97% more links to their website, thanks to backlinks from external and social media sites. Not only does this help to increase web...
With over 1 billion people using Instagram every month and over 200 million users visiting at least one business profile every day, Instagram means business. At present time, 96 percent of businesses...
A picture is worth a thousand words. As research suggests, we only retain 10% of any information heard or read three days later. However, if that information is supported by a visual, we remember 65%...
Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or a group of friends in the pub. The latest neuroscience research c...
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, high...
With over 1 billion people using Instagram every month and over 200 million users visiting at least one business profile every day, Instagram means business! At present time, 96 percent of businesses...
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, high...
For small businesses, blogging can be the perfect way to get exposure. The cost is low, minus your time of course, and it actually doesn’t require advanced writing skills. What’s essential is that you...
When your business is new and unknown to the world, getting your marketing communication right can help to build your brand and grow your client list. Finding new clients is one of the most challengin...
You know that social media is great for business. You also probably noticed that it can be a little confusing and complicated to work out the best way of using it. So, we compiled what we think you sh...
