Yulia Nechyporenko
Brand & Content Specialist | Editorial Review | SMM Specialist | Journalist
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About
Result-driven Brand & Content Specialist and Journalist with 10+ years of experience across brand communications, editorial review, media production, and social media management for international and regional markets. Skilled in evaluating content quality, maintaining brand voice consistency, and leveraging AI tools to optimize editorial workflows. Proven track record of driving organic audience growth—scaling a travel brand's Instagram from 16 to 24,000+ followers and producing viral SMM content with 1M+ organic views.
Experience
Content Manager & SMM Specialist at Enjoy Tours Dubai (2022-08 – Present)
- Manage end-to-end content and SMM for Instagram (@enjoytours.club_dubai, @stas_dubaitour) and TikTok accounts.
- Develop strategic content plans, write copy, edit videos, script Reels/Shorts, and record voiceovers/dubbing.
- Scaled main Instagram account organically from 16 to 24,000+ targeted followers; produced viral content with 1M+ views.
- Utilize AI tools (ChatGPT, Gemini, Kling AI, ElevenLabs) to streamline workflow, video production, and content ideation.
Content Manager & Social Media Admin at Visotsky Consulting Kyiv (2021-07 – 2022-05)
- Managed social media channels, designed visual layouts, created daily Stories, and authored high-converting content plans.
- Maintained community engagement by moderating direct communications, comments, and client inquiries.
SMM & Content Manager at Freelance / Agency (Kasyanova Event, Mozhna SMM, KEMI, Summer Challenge, Mozhna Print) (2020-09 – 2021-05)
- Developed brand tone of voice and full SMM strategy across multiple corporate and lifestyle clients.
- Produced visual concepts, authored engaging post copy, managed posting schedules, and handled community management.
Regional Correspondent & Media Journalist at Ukrainian Radio & National TV Networks (Channel 5, Channel 24, STB) (2014-03 – 2021-04)
- Monitored regional developments, conducted interviews, organized film shoots, and edited audio/video content for national broadcasts.
- Prepared news reports, voiceovers, and high-standard editorial content under strict deadlines for major national TV and radio channels.
TV Editor / Journalist & Press Secretary at Cherkasy Regional State TV / ME "Directorate of Parks" (2011-07 – 2016-05)
- Spearheaded PR communications, press releases, website updates, and social media presence for municipal organizations.
- Authored TV news scripts, conducted field reporting, edited video stories, and managed media relations.
Education
Specialist Degree in Ukrainian Philology & Editing of Educational Publications – Cherkasy National University named after B. Khmelnytsky (2013)