Aamir Khan

Commercially focused digital marketing professional with 6+ years' experience delivering digital growth across retail, eCommerce, B2B and professional sports organisations. Experienced leading digital marketing across KitKing, KitQueen and KitKing Ireland while supporting partner clubs throughout the UK. Expertise includes PPC, SEO, GA4, analytics, conversion optimisation, reporting, website performance, stakeholder management and integrated digital strategy.

Digital Marketing Performance Lead (Official title: Senior Digital Marketing Executive) at KitKing | KitQueen | KitKing Ireland (2025-06 – Present)

Lead digital marketing performance across three commercial brands while supporting professional sports clubs across the UK.

• Lead digital marketing across 3 brands and support 10+ clubs including Motherwell FC, Dundee FC, Bradford City AFC, St Mirren FC, London Spirit, England Basketball and others.
• Manage £60,00+ annual PPC budget across Google Ads and Meta Ads.
• Deliver 70+ campaigns annually across paid search, paid social, SEO, email and content.
• Implement GA4, GTM, UTM tracking and attribution across multiple websites.
• Optimise Shopify and WordPress websites, improving traffic, conversions and user experience.
• Produce executive performance reports and commercial insights for senior stakeholders.
• Work with agencies, developers, designers and commercial teams to improve marketing performance.

Digital Marketing Executive at Provan Sports Group (Pitch Teamwear & Pitch Pro Retail) (2022-10 – 2025-06)

• Lead digital marketing across 2 brands and support 7+ clubs including Motherwell FC, Dundee FC, Bradford City AFC, St Mirren FC.
• Managed multi-channel digital marketing across two eCommerce brands.
• Led Google Ads, SEO, Meta Ads, email marketing and website optimisation.
• Produced campaign reporting using GA4 and Search Console.
• Managed WordPress and Shopify websites and conversion-focused landing pages.

Digital Marketing Executive at Unitic Ltd (2021-01 – 2022-10)

• Delivered SEO, PPC, paid social and content marketing campaigns.
• Produced campaign reports and optimisation recommendations.

Digital Marketing Executive at Articloom Ltd (2019-09 – 2021-01)

• Managed SEO, PPC, WordPress and social media campaigns.

Bachelor's Degree – Glasgow Caledonian University