Aarshi Mukherjee

Postgraduate marketing student seeking full-time graduate roles to gain experience across diverse sectors including fashion, entertainment, luxury and corporate industries. Strong interest in social media marketing, brand development, and brand communication, with prior internship experience in social media management, brand development, and consumer research. Brings a creative, detail-oriented approach backed by practical internship experience and strong academic grounding in strategic marketing.

Brand Development Project Leader at Traigo Events (2026-03 – Present)

• Researching SEO strategies employed by key competitors, including keyword targeting, site structure, and content approaches, to inform the brand's new web presence.
• Supporting the strategic rebranding process by translating research findings into actionable recommendations for the website build.

Social Media Manager at Radfest Music Festival (2025-11 – Present)

• Producing promotional content for Instagram, creating visually engaging posts to drive awareness and ticket sales for Radfest 2026.
• Conducting artist interviews to generate authentic behind-the-scenes content, supporting audience engagement and festival promotion.

Marketing Assistant at Communities Inc (2026-01 – 2026-03)

• Designed Instagram posts for Bystander Intervention campaign, ensuring clear messaging and strong visual consistency.
• Created campaign-ready visual assets using Canva, applying brand colours, typography, and layout principles to maintain a cohesive aesthetic.

Brand & Consumer Insights Intern at Haier Appliances (2024-11 – Present)

• Conducted a comparative study of Haier's in-store and digital branding across major retail outlets, assessing visibility, consumer perception, and competitor positioning.
• Designed and analysed two surveys (47 digital respondents, 25 in-store demonstrators) to evaluate brand recall, ad effectiveness, and customer engagement.
• Identified gaps in Haier's digital presence and recommended improvements in social media strategy, content design, and influences collaborations to strengthen brand visibility.
• Assessed retail display effectiveness and quantified brand shelf space vs competitors highlighting opportunities to enhance in-store impact.

Marketing Intern at Aqua Diamond (2024-07 – 2024-08)

• Supported the marketing team in planning promotional activities and understanding consumer behaviour around seasonal buying trends.
• Created festival-season packaging concepts which resulted in a 30% seasonal sales uplift.

MS in Marketing & Brand Management – Nottingham Trent University (2025-09 – 2026-09)

B.A in Journalism & Mass Communication – Shri Shikshaytan College (2022-09 – 2025-08)