Ecommerce & Digital Marketing Strategist - Oamo Marketing - London, United Kingdom
(2022-01)
- Drove data-driven SEO and content marketing, aligning keyword intent mapping with editorial strategy to increase organic sessions and revenue for e-commerce and local businesses.
- Executed multi-channel digital marketing strategies, combining paid and organic acquisition with A/B-tested landing pages to lift click-through rates, lower CPA and increase ROAS.
- Designed and optimised full-funnel campaigns based on consumer psychology and buyer journey mapping, improving conversion rates at key stages from awareness to purchase and repeat engagement.
- Built scalable review generation and online reputation systems that raised client profiles to 4.8+ star averages, enhancing brand positioning, trust signals and overall digital marketing performance.
- Drove digital marketing and e-commerce growth by optimising product listings, category pages, and content architecture, resulting in higher sales revenue and improved conversion funnel efficiency.
- Applied advanced SEO strategy and keyword intent mapping to prioritise profitable search terms, strengthening search visibility for strategic product lines and brand positioning in the market.
- Planned and executed targeted promotional campaigns based on buyer journey and consumer behaviour insights, increasing customer lifetime value and frequency of repeat purchases.
- Implemented data-led content optimisation and UX enhancements, including A/B testing of key landing pages, to lower bounce rates and improve website performance, engagement, and conversion metrics.
Ecommerce & Digital Marketing Manager - Lebiska - London, United Kingdom
(2019-01 - 2025-01)
- Drove digital marketing and e-commerce growth by optimising product listings, category pages, and content architecture, resulting in higher sales revenue and improved conversion funnel efficiency.
- Applied advanced SEO strategy and keyword intent mapping to prioritise profitable search terms, strengthening search visibility for strategic product lines and brand positioning in the market.
- Planned and executed targeted promotional campaigns based on buyer journey and consumer behaviour insights, increasing customer lifetime value and frequency of repeat purchases.
- Implemented data-led content optimisation and UX enhancements, including A/B testing of key landing pages, to lower bounce rates and improve website performance, engagement, and conversion metrics.
Ecommerce & Digital Marketing Manager - Arrira Allure - London, United Kingdom
(2022-01 - 2024-01)
- Led end-to-end e-commerce and digital marketing strategy for a minimalist furniture brand, growing online revenue and improving overall store profitability through data-led funnel optimisation.
- Optimised on-page SEO, keyword intent mapping and content strategy for product, category and landing pages, increasing organic search traffic and improving rankings for high-intent commercial keywords.
- Developed and tested conversion-focused funnels tailored to the buyer journey, using A/B testing and UX insights to raise conversion rates and drive higher sales performance.
- Applied consumer behaviour insights to refine offers, pricing and brand positioning while managing inventory, campaigns and content-led marketing, lifting average order value and enhancing customer lifetime value.
