Abdirazak Munye

SEO and Digital Marketing Specialist with 7+ years' experience, recognised by Contra as a top SEO specialist in England to hire in 2025. Apply deep knowledge of Google search systems, search behaviour and user psychology to design funnels that lift organic sessions, conversion rates and customer lifetime value, using AI-driven insights to scale qualified traffic and revenue.

Ecommerce & Digital Marketing Strategist - Oamo Marketing - London, United Kingdom

(2022-01)

• Drove data-driven SEO and content marketing, aligning keyword intent mapping with editorial strategy to increase organic sessions and revenue for e-commerce and local businesses.
• Executed multi-channel digital marketing strategies, combining paid and organic acquisition with A/B-tested landing pages to lift click-through rates, lower CPA and increase ROAS.
• Designed and optimised full-funnel campaigns based on consumer psychology and buyer journey mapping, improving conversion rates at key stages from awareness to purchase and repeat engagement.
• Built scalable review generation and online reputation systems that raised client profiles to 4.8+ star averages, enhancing brand positioning, trust signals and overall digital marketing performance.
• Drove digital marketing and e-commerce growth by optimising product listings, category pages, and content architecture, resulting in higher sales revenue and improved conversion funnel efficiency.
• Applied advanced SEO strategy and keyword intent mapping to prioritise profitable search terms, strengthening search visibility for strategic product lines and brand positioning in the market.
• Planned and executed targeted promotional campaigns based on buyer journey and consumer behaviour insights, increasing customer lifetime value and frequency of repeat purchases.
• Implemented data-led content optimisation and UX enhancements, including A/B testing of key landing pages, to lower bounce rates and improve website performance, engagement, and conversion metrics.

Ecommerce & Digital Marketing Manager - Lebiska - London, United Kingdom

(2019-01 - 2025-01)

• Drove digital marketing and e-commerce growth by optimising product listings, category pages, and content architecture, resulting in higher sales revenue and improved conversion funnel efficiency.
• Applied advanced SEO strategy and keyword intent mapping to prioritise profitable search terms, strengthening search visibility for strategic product lines and brand positioning in the market.
• Planned and executed targeted promotional campaigns based on buyer journey and consumer behaviour insights, increasing customer lifetime value and frequency of repeat purchases.
• Implemented data-led content optimisation and UX enhancements, including A/B testing of key landing pages, to lower bounce rates and improve website performance, engagement, and conversion metrics.

Ecommerce & Digital Marketing Manager - Arrira Allure - London, United Kingdom

(2022-01 - 2024-01)

• Led end-to-end e-commerce and digital marketing strategy for a minimalist furniture brand, growing online revenue and improving overall store profitability through data-led funnel optimisation.
• Optimised on-page SEO, keyword intent mapping and content strategy for product, category and landing pages, increasing organic search traffic and improving rankings for high-intent commercial keywords.
• Developed and tested conversion-focused funnels tailored to the buyer journey, using A/B testing and UX insights to raise conversion rates and drive higher sales performance.
• Applied consumer behaviour insights to refine offers, pricing and brand positioning while managing inventory, campaigns and content-led marketing, lifting average order value and enhancing customer lifetime value.

Double Master's - Digital Marketing And Analytics + Ai For Business - Eneb - Escuela De Negocios Europea De Barcelona (2024-01 - 2026-01)

Bachelor's - Oil and Gas Management - University of Plymouth (2014-01 - 2018-01)