Abiola A

Commercial and operational leader with 8 years of experience scaling sportsbook and digital gaming operations within the Nigerian and African market.

Background spanning revenue growth, market expansion, acquisition, retention, strategic partnerships, and platform operations across high growth betting environments.

Experience leading commercial execution across regulated iGaming operations, managing cross functional coordination between product, operations, marketing, payments, and external partners to drive sustainable growth and operational performance. Delivered $2M+ revenue generation, 30% YoY business growth, 25% conversion uplift, and successful expansion of B2B partnerships and customer acquisition initiatives within competitive sportsbook markets.

ACCOUNT MANAGER at AKYN MEDIA LIMITED (2024-11 – Present)

Led Nigerian market operations and commercial growth initiatives for sportsbook and gaming platform activities.

• Managed day to day commercial operations across acquisition, retention, partnerships, and revenue performance
• Oversaw growth initiatives across digital acquisition, CRM, and lifecycle engagement
• Worked with product and engineering teams on platform optimisation, onboarding improvements, and transaction flow performance
• Coordinated with operational and compliance stakeholders within a regulated gaming environment
• Managed strategic relationships across affiliates, ecosystem partners, and operational providers
• Analysed customer and transaction data to guide commercial decisions and improve monetisation performance
• Reduced early stage churn through onboarding and lifecycle optimisation
• Improved retention and monetisation through behavioural and transaction analysis
• Expanded customer acquisition through targeted growth campaigns and operational execution

COUNTRY MANAGER at SPORTTECH LIMITED (2022-01 – 2024-12)

Led commercial growth and operational execution for sportsbook and gaming platform activities within the Nigerian market.

• Directed market growth strategy across acquisition, retention, partnerships, and operational performance
• Managed relationships with platform stakeholders, commercial partners, and operational vendors
• Coordinated cross functional execution across product, operations, marketing, and customer facing teams
• Oversaw commercial forecasting, revenue performance tracking, and operational KPI management
• Supported platform optimisation initiatives focused on onboarding, engagement, and customer lifecycle performance
• Worked closely with technical and operational stakeholders to improve scalability, user experience, and commercial outcomes
• Delivered 30% YoY revenue growth
• Achieved 40,000 active users in 18 months
• Improved customer engagement and platform adoption through data-led optimisation initiatives
• Strengthened market positioning through targeted acquisition and commercial growth strategies

COUNTRY MANAGER at OURBET LIMITED (2018-12 – 2021-12)

Responsible for launching and scaling iGaming operations in West and East African, driving revenue and market penetration.

• Supported market entry and expansion strategy, establishing a strong presence in African Markets.
• Analysed user behaviour and transaction data to optimise acquisition, retention, and monetisation.
• Developed and executed marketing campaigns to drive user growth and engagement.
• Worked closely with product and engineering teams to improve platform performance.
• Generated $2M in revenue, driving growth through data led strategies.
• Increased conversion rates by 25%, improving customer acquisition and monetisation.
• Strengthened onboarding and lifecycle flows, reducing early stage churn.

MSc in Risk Management – University of Southampton