Adil Ladha

Results-driven senior marketing leader with 10 years of experience delivering commercial impact across B2B and B2C organisations. Skilled across the full marketing mix - from acquisition and demand generation to brand, content, digital, CRM, and events - with a consistent track record of driving revenue growth, audience expansion, and market share gains through integrated, data-led campaigns.

Currently Senior Marketing

Manager at Autotrader, the UK's largest automotive marketplace, where I lead acquisition-focused marketing programmes for 80%+ of UK car retailers. Proven ability to build and lead high-performing teams, manage agency partnerships, and translate commercial objectives into marketing strategies that deliver measurable results across multiple channels and customer segments.

Senior Marketing Manager - Customer Marketing - Autotrader - Manchester, UK

(2024-05)

Senior marketing lead for the UK's largest automotive marketplace, responsible for driving advertiser acquisition, retention, and value growth across a retailer base representing 80%+ of the UK car market.

• Plan and deliver integrated acquisition marketing campaigns across email, SMS, webinars, paid digital, and events to drive retailer package upgrades and new revenue - contributing to 5% YoY company growth
• Lead the annual rate event: the business's largest commercial revenue driver, requiring multi-channel marketing strategy, precise audience segmentation, and full-funnel campaign execution
• Drive adoption of Co-Driver AI -Autotrader's flagship product -through a targeted launch campaign spanning digital, email, and live events, translating complex product propositions into compelling marketing narratives
• Develop and execute the 'Level Up' retailer segmentation programme, using data insights to target audience tiers with tailored messaging that increases spend through prominence packages
• Manage cross-functional relationships with product, sales, and data teams to ensure marketing activity is aligned to commercial priorities and customer insight

Marketing Manager - Sync - Manchester, UK

(2021-04 - 2024-05)

Full-ownership marketing leadership role across B2B, Education, and Consumer verticals, partnering with C-Suite to design and execute integrated strategies that drove significant revenue and audience growth.

• Developed and delivered end-to-end marketing strategy spanning acquisition, brand, content, PR, digital, and events - driving £58m revenue growth (40%) across three years
• Built, scaled, and led a 6-person marketing team, introducing a data-driven segmentation approach that delivered a 35% increase in qualified leads and £2.3m incremental revenue within 18 months
• Managed the full marketing communications portfolio: PR, organic and paid social, email, digital presence, and external agency relationships, ensuring consistent brand and messaging across all channels
• Directed co-funded marketing partnerships with Apple, Adobe, and Jamf -developing joint go-to-market strategies that enhanced reach, brand credibility, and partner revenue
• Built social media presence from a small base to 9.4X audience growth through a disciplined mix of organic content strategy, community management, and targeted paid campaigns
• Oversaw end-to-end planning and delivery of major national events and exhibitions, including BETT and HETT, ensuring on-brand execution and measurable commercial outcomes

Marketing Manager - Kingsfield - Manchester, UK

(2021-11 - 2024-04)

Led a full marketing transformation programme following acquisition, rebuilding the brand, digital presence, and go-to-market approach to unlock rapid commercial growth.

• Spearheaded a full rebrand and website redesign post-acquisition, repositioning Kingsfield as a Microsoft Surface Specialist -laying the marketing foundations for 231% revenue growth (£6.19m to £20.47m)
• Developed and executed integrated acquisition campaigns across digital, email, and events that drove £14.28m in incremental revenue in a single year
• Created multimedia content frameworks that standardised brand delivery and became central to business strategy execution across sales and marketing

PR and Marketing Manager - Breakout Manchester - Manchester, UK

(2016-02 - 2020-08)

Built Breakout Manchester's marketing function from scratch, managing all digital, social, PR, and paid activity as the business scaled from one to four locations.

• Delivered integrated marketing campaigns across social media, email, and print - driving a 32% increase in website users and 27.2% uplift in online revenue in 12 months
• Grew social media audience to 50,000 followers through organic content strategy, community engagement, and targeted paid social -building strong brand recognition as the business expanded
• Led digital marketing activity across four new site launches, adapting acquisition strategies for each location's audience and market conditions

Member - Marketing - The Chartered Institute of Marketing (2022)

Bachelor's Degree - Business Management - Manchester Metropolitan University (2012 - 2015)