Francesca Boeri

Content & Brand Leader driving brand strategy and multi-channel campaigns in Luxury, Beauty & Fashion. Skilled in cross-functional collaboration, stakeholder management, and data-driven decision making, achieving +30% engagement growth. I lead high-performing teams to deliver cohesive campaigns that balance brand-building with conversion while shaping culture and business impact.

my most recent role has been with The Private Clinic Group — I’ve been covering for the Head of Marketing while she’s on leave, so it’s been quite senior and very hands-on. I’ve been working on the strategy for Christmas and Q1, defining content themes, case studies, and then actually implementing it — so both strategy and execution. It’s pretty broad across social, CRM, web and influencers, but a big focus has been refining the brand voice and making sure content drives growth, not just engagement.

Before that, I was at Al Tayer Group looking after content across fashion and beauty. That role was very social-heavy — Instagram and TikTok strategy, campaign direction, managing shoots, working closely with creators. I led a team there and we really pushed performance, particularly in engagement and conversion.

Earlier in my career I was at IWC and Mytheresa, so I’ve always worked in premium environments where storytelling and editorial detail really matter. I think what I naturally bring is that balance between creative and commercial — building something that feels distinctive but also genuinely moves the needle

Fashion Marketing London College of Fashion, London, Dec 2016
Fashion Communication Central Saint Martins, London, Dec 2015
Bachelor’s Degree in Public Relations & Advertising IULM University, Milan, Dec 2014