Aiken Bukeyeva

Senior digital delivery and programme leader with 15+ years of experience delivering transformation, eCommerce, and multi-market digital rollouts for global brands. Managed over 30 end-to-end delivery lifecycles within matrix, cross-functional teams using key market methodologies Agile/Waterfall/Hybrid. Highly experienced in clarifying complex requirements, aligning stakeholders, optimizing delivery processes, budget management and driving measurable commercial outcomes.

Experienced people leader and mentor with a customer-centric approach.

Senior Digital Delivery Manager at Sage, UK (2022-06 – 2025-12)

• Spearheaded strategic digital transformation initiatives (including Sage Copilot and cloud solutions), coordinating Marketing, Product, and Engineering in Agile sprints.
• Managed delivery across cross-functional, matrix teams (15+ members) and project budgets ranging from £10K to £500K.
• Managed the integration of acquired entities' digital assets, focusing on data migration and validation, ensuring alignment with strategic business objectives and compliance standards.
• Partnered with Content, Design, Platform, and Development teams to execute digital strategy, streamlining sales funnel pages and increasing lead conversion.
• Improved stakeholder satisfaction by 25% through stronger planning, alignment, and delivery cadence across teams.
• Drove a 17% annual sales increase by delivering integrated campaigns across diverse digital channels.
• Increased sales by 18% by optimising request management processes and delivery flow.
• Increased web conversions by 20% through SEO/SEM-driven content rollout and coordinated execution.

Senior Project Manager (Digital and eCommerce projects) at Avon Cosmetics, UK (2018-03 – 2022-05)

• Delivered full-funnel digital campaigns integrated with engineering release schedules.
• Oversaw website rollouts across 35 countries, aligning multi-market teams (Engineering, Product, Marketing, Design) on scope, dependencies, risk management, and ensuring consistent brand messaging and user experience.
• Led an omni-channel initiative integrating eCommerce, mobile app, and in-person sales channels.
• Delivered a unified roadmap, bridging marketing and engineering teams, improving alignment and communication, reducing ambiguity by 30% and accelerating project delivery.
• Increased e-commerce sales by 25% by delivering an omnichannel experience across digital and offline channels.
• Launched an Avon app, replacing regional apps with a unified global platform and achieving 20% cost savings via standardization.
• Reduced ambiguity by 30% and accelerated delivery by bridging Marketing and Engineering with a shared roadmap and operating rhythm.
• Implemented a third-party learning platform to standardize training across markets and strengthen representative training KPIs (trained representatives, engagement, number of certifications). This resulted in 40% increase in adoption and 97% training completion rate.

Business Project Manager at Avon Cosmetics, UK (2015-01 – 2018-02)

Business Project Manager managing end-to-end delivery across multiple markets

• Managed end-to-end delivery for an Order Management System implementation across 20+ markets including requirements gathering, planning, execution, and monitoring, resulting in streamlined operations and enhanced efficiency.
• Led change management programs across variety of different projects such as Order management system replacement, sales, IT and Digital growth with various durations and complexity.
• Drove process improvements via playbooks and documentation templates to improve delivery consistency across rollouts.
• Implemented agile ways of working to reduce bottlenecks and improve resource allocation across delivery teams.
• Improved time to market by 25% through standardized delivery playbooks, templates and rollout governance.
• Increased delivery efficiency by streamlining workflows, delivering process improvements, using templated documentation, and strengthening stakeholder alignment across project phases.

Digital Team Manager at Avon Cosmetics, UK (2011-05 – 2014-06)

Digital Team Manager leading digital execution and transition to digital-first operations

• Led digital execution and the transition to digital-first operations in-market, aligning business priorities and delivery plans.
• Managed delivery for eCommerce launch activities, coordinating cross-functional stakeholders and execution readiness.
• Launched Avon's eCommerce site in Kazakhstan, driving 60% of annual sales in the first two months.
• Elevated market performance to top-3 in EMEA by directing strategic transition to digital-first operations.

MSc in Project and Program Management – University of Bradford, UK

Bachelor in Business Studies – Kazakh National University, Kazakhstan