Alex Brooke

I'm a creative obsessed with simplicity and clarity. I've led rebrands and brand consolidations. I've helped teams at HMRC improve their ways of working by developing tools prototyping components libraries in MURAL (yes, Mural. Figma wasn't available).

In December I submitted my first short film to a few festivals, plus, in early 2023 I was a quarter finalist to an international screenwriting festival. So, it's safe to say storytelling forms the last piece in the triangle: Storytelling, simplicity, clarity.

Have a rich background in technical and management roles across diverse industries including sales intelligence, climate, automotive, software, data, consulting, and GIS. I excel in developing and implementing solutions in agile environments, specialising in software engineering, data architecture, and people management. Notable achievements include optimising care home operations for NHS Test & Trace, converting a Covid test kit distribution app into a responsive web service, and streamlining collaboration at HMRC Digital.

Led sizable projects with international teams, managed end-to-end delivery exceeding £1M budgets, and demonstrated expertise in accessibility, UX/UI design, and brand development. My core values include empowerment, education, and inclusion, with a goal to infuse humanism into technology and services.

I'm a Product Design & Engineering degree (Which covered both physical and digital products).