Alexandra Roddan
UX/UI DESIGNER
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About
I’m a UX/UI Designer with over 3 years’ experience designing consumer-facing apps and games, and more than 8 years as an award-winning fine artist. My work brings together artistic creativity, technical fluency, and project leadership, allowing me to design products and experiences that are both intuitive and distinctive.
Artistic Achievements
Award-winning fine artist with international exhibitions and works held in public and private collections, including the Royal Scottish Academy, Baillie Gifford, Hampden & Co, Artemis Fund Managers Limited, and 12 King’s Bench Walk.
Winner of the RSA New Contemporaries Award and John Kinross Scholarship to Florence (2017), with work acquired into the RSA permanent collection. Finalist for the Signature Art Prize (London).
Exhibited across the, UK, Europe and US, including the British Institute of Florence, Cultural Institute of Edinburgh, and the Royal Scottish Academy.
Technical Achievements
Winner of the UKIE Technical Achievement Prize (2024)
Projects showcased by CBBC, BBC, and BFI (2024–2025) and exhibited at EGX/ MCM (UK’s largest gaming expo).
Secured publisher interest from Apple Arcade, Unity, Raw Fury, and Mediatonic.
Delivered 12+ UX/UI projects across apps and games, spanning research, user flows, prototypes, design systems, and live launches.
Skilled in Figma, Unity, and Adobe Creative Suite, with expertise in design systems, motion prototyping (After Effects), and usability testing.
Project Management & Leadership:
Directed cross-disciplinary teams of 8–45 members at the National Film and Television School, delivering playable games to sprint deadlines across time zones.
Collaborated with developers from PlayStation, Blizzard, King, and Natural Motion in agile sprints.
Experienced in stakeholder management, safeguarding protocols, and embedding trust-by-design principles into products.
Built and managed long-term partnerships with galleries, institutions and clients.
Experience
Global User Experience and Safeguarding Manager, NEER Global, June 2025- present (full time)
- Led the UX design process, creating user flows, wireframes, and high-fidelity prototypes in Figma to guide development.
- Ran user testing sessions, gathering insights and iterating designs to improve usability and engagement.
- Served as Designated Safeguarding Lead, implementing safety protocols and managing customer support for user wellbeing.
- Directed game design across systems, progression, and core mechanics, shaping overall player experience.
- Created and implemented complete UI/UX flows from sketches and wireframes to hi-fi mockups, ensuring intuitive interactions and clear navigation.
- Led playtesting cycles, analysing feedback to refine balance, usability, and player engagement.
- Contributed as a Unity generalist, supporting UI implementation, gameplay logic, and scene setup.
- Collaborated cross-functionally with artists and developers to improve visual clarity, interaction design, and overall user experience.
- Directed mobile word game design and visual direction, creating personas, task flows, journey maps and production-ready prototypes in Figma with implementation specifications for Unity.
- Led user research and A/B testing using Firebase, analysing player behaviour data to inform design iterations that increased average playtime by 25%.
- Applied design systems and accessibility standards, transforming complex features into intuitive, user-friendly experiences.
- Collaborated with developers from PlayStation, Natural Motion and Larian Studios in Agile sprints.
- Founded and scaled an international art business with 50+ exhibitions across the UK, Europe and the US.
- Built partnerships with 100+ clients and institutions from galleries, interior designers and PR companies to museums, law firms and banks (the RSA, Open Eye Gallery, Isy’s Interiors, Baillie Gifford, Hampden & Co, Artemus Fund Managers, 12 King’s Bench Walk).
- Showcased in leading exhibitions such as the RSA, Cultural Institute of Edinburgh, Italian Embassy, and The Signature Art Prize (London City Island), with features in Saatchi Art, Mutual Art, ArtFacts, and Art Connect.
- Applied design thinking to exhibitions and branding, enhancing visitor engagement.
Education
MFA, Game Design and Development, The National Film and Television School
UX Design Certificate, BrainStation
Design Development Course Certificate, London Fields Design School
BA Painting, The University of Edinburgh
