Ali Watson

A highly organised operations and client experience professional with a rare combination of executive support expertise and genuine, hands-on knowledge of the wellness industry. As a qualified massage therapist and Cognitive Behavioural Hypnotherapist who has built and run her own practice, I understand first-hand what it takes to deliver a five-star, boutique wellness experience. I bring proven project management, diary and stakeholder coordination skills from advertising and design, alongside a natural warmth, strong sales ability and genuine passion for health and wellbeing — making me well placed to lead member experience and support a founder in scaling a premium studio brand.

Self Employed - Allie Watson | Massage & Hypnotherapy

(2025-05)

Built and launched a hypnotherapy and massage practice from the ground up, managing all aspects of business development, brand, operations and client experience.

• Built a business website using Squarespace, managing all front and back-end content and structure
• Developed brand identity including logo, tone of voice and client documentation
• Created streamlined client documentation and secure GDPR-compliant data management processes
• Produced training and promotional video content for YouTube and Instagram
• Developed a clear brand playbook covering logo usage, tone of voice and visual identity
• Applied evidence-based hypnotherapy practices to create safe, professional client environments

Project Manager - Clarity London

(2025-06 - 2025-07)

Short term freelance contract

• Led workflows across three client accounts to manage tight deadlines
• Set up daily contact meetings with clients and external suppliers
• Successfully created collaborative working between teams by establishing clear communication channels and processes
• Managed task assignment using Bootcamp to streamline delivery

Freelance Massage Therapist - MASAJ, The Body Lab, Breeze Yoga

(2024-01 - 2025-05)

Maintained a successful freelance therapy practice across multiple wellness studios while completing academic qualifications in Cognitive Behavioural Hypnotherapy.

• Delivered one to one treatments, managed contracts, schedules, finances, client relationships and mentored junior therapists to develop skills and confidence
• Coordinated multiple employer schedules, prioritised workload effectively, maintained professional therapeutic standards, managed budgeting and forecasting through structured spreadsheets, established a freelance therapy room
• Maintained consistent client delivery across providers, sustained a successful freelance practice alongside academic commitments, improved client retention and supported the professional growth of new therapists

Project/Creative Producer - Leo Burnett London

(2022-06 - 2023-12)

Managed project coordination and end-to-end workflows across six client accounts, consistently delivering projects on time and to agreed quality standards.

• Established strong, collaborative relationships with creative teams, partners and stakeholders to ensure alignment with business objectives and brand consistency
• Successfully adapted to changing priorities by refining briefs, reallocating resources efficiently and maintaining cost control
• Applying a solution-focused and personable approach to meet client and commercial goals

Project Manager - Ogilvy London

(2021-12 - 2022-03)

• Managed creative development and production timelines for OOH, Print & TVC campaigns
• Allocated creative resource and liaised with external creative and production agencies

Line Producer - The Storytellers London

(2021-09 - 2021-12)

Responsible for internal video comms, launching events and brand campaigns for corporate clients

• Briefed artworkers and freelancers whilst managing production for print assets and supplier relations

UX & Strategy Project Coordinator - Radical Path London

(2021-06 - 2021-08)

Responsible for project time management across the business

• Identified key insights for research and experience team through in depth analysis of user feedback and behaviour patterns

Freelance Design Contract Work - Various Agencies

(2019-02 - 2021-05)

Provided freelance project support over 2 years, managing a variety of projects across design businesses.

Travel - Career Break

(2018-02 - 2018-07)

Travelled solo across Southeast Asia and India

Interior Design & FF&F Design - Studio Reed

(2015-02 - 2018-02)

• Delivered client-ready FF&E maintenance manuals for 100% of active projects, ensuring clarity and consistency, resulting in zero post-handover clarification requests
• Mentored interns through structured guidance and feedback, leading to increased confidence and independent task ownership

Interior Design & FF&F Design - Natalia Miyar

(2018-08 - 2018-11)

Cognitive Behavioural Hypnotherapy - Hypnotherapy - UK College of Hypnosis & Hypnotherapy (2023 - 2025)

UX/UI Design Bootcamp - UX/UI Design - Experience Haus (2021 - 2021)

Diploma - Digital Promotion for Business - Glasgow Kelvin College (2020 - 2020)

Diploma - Holistic Massage Therapy - Bodyology School of Massage (2018 - 2019)

BA Hons - Interior Design - De Montfort University (2004 - 2007)