Alia Manzoor

UI/UX Designer with 4+ years of experience designing intuitive, user-centered digital products for web and mobile platforms. Proven ability to improve user engagement, usability, and conversion through research-driven design and data-informed decisions. Experienced in product strategy, wireframing, prototyping, responsive design, and design systems, with hands-on experience working with startups, founders, and cross-functional teams to deliver scalable, high-impact solutions.

UI/UX Designer at The Maddex (2025-01 – 2026-01)

• Influenced product strategy and roadmap decisions, contributing to a 20–25% improvement in feature adoption by translating user needs, market trends, and competitive analysis into actionable UX insights
• Reduced bounce rate by 30% and increased user engagement by 25% through data-driven analysis of user behavior and iterative improvements to layouts, navigation, and information architecture
• Optimized website performance and perceived load times by 35–40% by applying UI/UX best practices, simplified design structures, and efficient UI patterns
• Designed 20+ user flows, wireframes, high-fidelity UI screens, and interactive prototypes, improving task completion rate and usability across mobile and desktop devices
• Collaborated with developers and stakeholders to deliver scalable, user-centered design solutions, reducing design-to-development rework by 30%

UI/UX Designer at Creaxa Agency (2024-01 – 2025-01)

• Increased user engagement by 30% through redesigning web and mobile interfaces using human-centered design principles
• Conducted user research, usability testing, and competitor analysis to inform UX strategy and design improvements
• Designed responsive interfaces optimized for mobile, tablet, and desktop experiences
• Created wireframes, UI designs, and interactive prototypes using Figma for multiple client projects

UI/UX Designer (Freelance) at Upwork & Fiverr (Present)

• Delivered 50+ UI/UX projects, including SaaS dashboards, mobile apps, landing pages, and e-commerce platforms
• Provided end-to-end UX solutions, from user research and wireframing to high-fidelity UI and prototypes
• Improved usability by applying UX heuristics, accessibility standards, and responsive design principles
• Worked closely with founders and clients to design MVPs and product interfaces aligned with user and business needs
• Maintained 100% on-time delivery while managing multiple projects concurrently

Certification in UI/UX Design – Institute of Emerging Careers

Fellowship in Career-Prep – Amal Academy (Stanford-Funded)

Bachelor's Degree in Science – University of Central Punjab (2018-01 – 2022-01)