Alice Brown

Results-driven marketing professional with over 6 years' experience delivering strategic campaigns for large-scale events across global markets. I take a hands-on approach from concept to execution, developing creative messaging, managing multi-channel delivery and driving audience growth across digital, email, content and paid media. Skilled at building strong relationships with internal teams, commercial partners and stakeholders to ensure campaigns align with brand and business goals.

I'm highly data-led, using performance insights to optimise effectiveness, boost engagement and exceed attendance and revenue targets.

Senior Marketing Manager – Women's Health & Consumer Fitness Events at Kisaco Research (2026-02 – Present)

• Lead end-to-end multi-channel marketing strategy for two large-scale US-based events in the women's health and consumer fitness sectors, each attracting 1,000+ attendee & £1million in revenue.
• Build brand presence and grow new audiences from scratch in specialist consumer and healthcare markets, developing targeted messaging and channel strategies tailored to distinct audience profiles.
• Own and manage marketing budgets across both portfolios, ensuring strategic allocation across digital advertising, paid media and technology platforms to maximise ROI and campaign efficiency.
• Plan, build and optimise multi-stage email marketing campaigns using segmentation, dynamic content and automated workflows to improve engagement, conversion and delegate acquisition.
• Manage agency and supplier relationships to deliver creative assets, paid media and digital campaigns to a high standard and within budget.
• Track and analyse campaign performance across email, digital and organic channels, translating insights into continuous improvements in targeting, messaging and spend allocation.

Senior Marketing Manager - Thematic Events at Times Higher Education (2024-05 – 2026-02)

• Led strategy and execution of multi-channel marketing campaigns across a global events portfolio including flagship conferences in Asia, Europe and the Middle East, driving a 20% year-on-year increase in delegate attendance.
• Managed marketing budgets of up to £10,000 per portfolio, with strategic allocation across digital advertising, paid media and technology platforms.
• Increased email campaign CTR by 5% through advanced segmentation, dynamic content and automated multi-stage workflows.
• Partnered with host institutions and regional stakeholders to localise messaging and creative assets, ensuring cultural relevance and market-specific resonance.
• Collaborated with commercial teams to develop strategies that elevated sponsor visibility, grew delegate acquisition and deepened client engagement.
• Managed and mentored a junior marketing executive, providing ongoing coaching to strengthen campaign delivery and team output.

Senior Marketing Manager - Global Finance Events at Informa Connect (2021-06 – 2024-05)

• Led seven large-scale finance conferences across North America, Europe and Africa, with four events ranking as industry leaders each generating over £1 million in revenue and attracting 500–2,000 attendees.
• Grew paying audience numbers by 101% on the world's leading risk management event, and delivered a 130% surplus in delegate revenue across four events in 2023.
• Drove global audience growth into the Americas and Asia for a previously European-focused event through tailored regional campaign strategies.
• Achieved a 30–50% increase in website traffic across events through high-quality site builds, SEO optimisation and niche audience targeting.
• Grew social media engagement by 200% and managed speaker and sponsor relationships with clients including Deloitte, PwC, Walkers and McKinsey.

BSc Honours in Business Management – Queen's University Belfast (2015 – 2019)

Honours in American Business Practice – Rosemont College (2017 – 2018)

A-Levels – Royal School Armagh (2013 – 2015)

GCSEs – The City of Armagh High School (2009 – 2013)