Alicia Mateos

Product Designer with 5+ years in B2B web products. I build design systems and UI component libraries from scratch and get engineering to adopt them, work end-to-end with product and devs in Agile, and use AI (Claude, Cursor, Figma) to speed up design, prototyping and documentation.

Product Designer UX/UI at qdq (2022-10 – 2026-03)

End-to-end product design (UX/UI) for a B2B web product, within a cross-functional team of 3, with autonomy over my design decisions and acting as the team's accessibility reference.

• Built and maintained the design system and UI component library from scratch (foundations, tokens, components + docs) in Figma.
• Drove engineering adoption of the library via clear handoffs (basic HTML/CSS), aligning design and front-end on a single source of truth.
• Worked end-to-end: research, IA, wireframes, mockups and interactive prototypes, user testing.
• Integrated AI tools (Claude, Cursor) into documentation and audits — a repeatable process the team adopted.
• Defined WCAG 2.2 accessibility criteria per component, applied across the product.
• Optimized an acquisition funnel (4→3 steps), ~20% conversion lift in 6 months without extra spend.

UX/UI Designer – Brand & Digital at ATyT (2020-07 – 2022-03)

• Translated the brand identity into a system applied across web, branding and print, unifying every touchpoint.
• Designed web architecture, flows, wireframes and prototypes in Figma with a conversion focus, documenting the developer handoff (flows, behaviors, specs) for a faithful implementation.

UX Writer / Narrative Designer (App) at Serialify (2018-06 – 2019-10)

• Designed interactive narratives aligned with the user journey and UX principles, collaborating directly with the product team.
• Documented and presented product proposals to stakeholders, translating decisions into arguments non-creative profiles could follow.

Master's in Digital Graphic Design – UNIR

Bachelor's in Audiovisual Communication – URV