Alisa Dorokhova

Customer-focused professional with 4 years of experience across digital marketing, sales, client communication, operations, team coordination, and people-related responsibilities.

Background in psychology and hands-on experience working directly with clients and teams, including hiring, interviewing, training, and onboarding new specialists. Skilled in lead generation, cold and warm sales, phone communication, customer retention, candidate and client communication, process coordination, advertising, content, and performance analysis. Comfortable building processes from scratch, working independently, and communicating with different customer and candidate profiles.

Seeking a remote opportunity in Recruitment, Talent Acquisition, Customer Success, Sales / Business Development, or Junior Marketing.

Marketing & Operations Specialist at Beauty Studio LaBelle (2022-01 – 2026-01)

Managed day-to-day marketing, customer communication, and operational activities for a beauty studio with a team of 9 specialists. Built the studio's digital marketing strategy from scratch, contributing to customer acquisition, sales growth, brand awareness, and client retention. Handled customer communication through social media and messengers, responding to inquiries, supporting the customer journey, and maintaining long-term client relationships.

Worked with cold and warm sales, follow-ups, phone communication, lead qualification, and customer objections as part of the client acquisition process.

• Supported the adaptation of new specialists and helped integrate them into the team, providing guidance, feedback, and ongoing support during onboarding.
• Trained and onboarded new team members, introducing workflows, service standards, and day-to-day responsibilities.
• Participated in hiring new specialists by reviewing candidates, conducting interviews, assessing fit, and supporting hiring decisions.
• Coordinated tasks and workflows within a team of 9 specialists and supported smooth day-to-day operations.
• Increased the Instagram audience from 1,500 followers by 500-600 new followers within 3 months through content and audience strategy optimization.
• Planned and executed weekly content and promotional activities; managed idea generation, scripting, copywriting, filming, editing, publishing, and optimization.
• Planned and launched paid advertising campaigns on Instagram and VK with a total advertising budget of approximately 120,000 RUB; selected target audiences, created ad copy, and analyzed results.
• Analyzed reach, views, engagement, customer inquiries, and competitor activity to improve marketing effectiveness and customer acquisition.

Psychology – Donetsk State Pedagogical University named after V. Shatalov