Alison Gustavsson

Dynamic and passionate international leader with a unique hybrid background in industry and hospitality. Proven expertise in global brand management, business development, communications, PR, trade shows and events, project management, and cross-functional team leadership. Known for authentic leadership, strategic thinking, and a people-first approach.

Exhibitions & Events Manager EMEA at Audio-Technica Ltd (2024-04 – Present)

• Lead 20–25 annual events across EMEA with budgets from €10K–€350K.
• Align event strategy with marketing and business goals to amplify brand presence.
• Ensure stakeholder collaboration and brand consistency across all touchpoints.

Business Development Manager (FTC) at BDO LLP UK (2023-04 – 2024-04)

• Built regional relationships across Yorkshire, NE & NW.
• Supported partners in strategic initiatives and flagship events.
• Led local marketing and communication efforts.

Managing Partner at PMG Otsu, Zürich (2015-01 – 2023-03)

• Advised European industrial clients on marketing, HR, and sales strategy.
• Developed and implemented comprehensive communication strategies.
• Managed multilingual communications and international exhibitions.
• Designed and delivered internal L&D and customer engagement programs.

General Manager at The Lawrance Hotel, Harrogate (2018-10 – 2020-06)

• Increased revenue by 18% through strategic marketing and operations.
• Oversaw HR, sales, and staff development in a boutique hospitality setting.

Senior Sales, Marketing & Events Manager at Schatzalp Snow & Mountain Resort, Davos (2016-09 – 2018-03)

• Boosted sales revenue by 15%.
• Led operations for high-profile events including WEF and corporate clients.

General Assistant at World Radiation Centre PMOD, Davos (2013-11 – 2014-08)

• Managed PR, scientific event planning, and personnel administration.
• Liaised with international research bodies (ESA, Max Planck Institute).

Senior Sales & Marketing Manager at Hilton Garden Inn, Davos (2012-07 – 2013-09)

• Delivered pre-opening project 10 days early and 10% under budget.
• Managed VIP guest relations during WEF, including heads of state and CEOs.

Manager, International Marketing at Wolffkran International AG, Zug (2008-05 – 2011-07)

• Led rebranding post-acquisition and centralized Marketing to one location.
• Led international marketing and communication strategy - €500K–€2.5M budgets.
• Directed project management of global exhibitions and supported market entry strategies.

Head of Marketing Services at Cham Paper Group, Switzerland (1999-08 – 2008-03)

• Managed €1.2M annual budget and 20 staff across 3 countries.
• Delivered international events, reports, and executive communications.

MSc in European Leisure Resource Management – University of Wales, Swansea (1991 – 1993)

MA in English & German – University of Aberdeen (1983 – 1988)