Amelia Robertson-Young

Specialist in People Strategy, Culture, Brand, Com

Talent

Beccles, Waveney District, SuffolkMember since 14 August 2023

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About

am a results-driven professional with a proven track record in creating effective strategies and promoting collaborative environments through people and culture initiatives. My expertise lies in being a communications specialist with extensive experience in implementing AI to maximise brand impact and foster a strong organisational culture.

I take pride in my proficiency in utilising AI to streamline processes and boost productivity and ROI. I have been recognised for my contributions in enhancing profitability, generating revenue, scaling headcount, maximising shareholder returns, conducting comprehensive issue analysis, and mitigating risks. As a strategic leader, I have played a pivotal role in talent acquisition, training,

onboarding, and empowering teams to achieve optimal productivity and surpass set targets.

My exceptional communication and negotiation skills have enabled me to develop and forge effective relationships with clients, businesses, and organisational leadership. With a demonstrated commitment to core values of inclusion, compassion, teamwork, and customer satisfaction, I am well equipped to excel in my role. My focus is on leveraging AI technologies and adopting customer centric approaches with a particular emphasis on CX communications and brand excellence

Experience

Hiring Cost Reduction - Implemented data-driven candidate screening and provided constructive feedback, resulting in a 20% reduction in hiring costs.

Performance Review Excellence - Successfully completed 100% performance review cycles three times in one year, ensuring comprehensive training and development plans for all staff members.
Brand Image Enhancement: - Utilised AI-powered market research and social media strategies to achieve a remarkable 20% increase in leads and elevate the company's brand image.
AI-Driven Revenue Growth - Pioneered the deployment of AI-driven solutions, leading to a 200%

revenue growth and optimising accounting budgets by 40% within the first three months.

Sustainable Practices Implementation - Advocated for sustainability by implementing paperless solutions, resulting in a 30% reduction in employee costs and a 10% decrease in overhead through electronic booking and business management systems.
Employee Engagement Success - Utilised AI tools to enhance the applicant pool by 10% and significantly reduce staff turnover by 80% through data-driven employee engagement strategies.
Operational Efficiency and Cost Savings: - Spearheaded the implementation of AI-driven solutions across various business areas, resulting in increased operational efficiency, substantial cost savings,

and data-informed decision-making processes.

Market Share Growth and Revenue Increase: - Played a pivotal role in developing and executing a highly successful marketing strategy for a new SAAS platform targeting the iGaming market, driving increased market share and revenue growth.
Key Accomplishments in CX Communications, Branding, and Culture:
Revamped Brand Impact - Developed and executed content strategies for clients, resulting in a remarkable 20% increase in leads. Restructured the company website based on customer segmentation and competitive research to enhance brand visibility and customer engagement.

Leveraged social media platforms to share compelling employee stories, fostering brand loyalty and expanding reach.

Expanded Client Base: - Utilised innovative content approaches and AI-driven insights to engage in new channels and funnels, leading to the successful acquisition of new clients and a significant expansion of the client base.
Revenue Growth & Cost Optimisation - Spearheaded the establishment of a new office and led highperforming teams, achieving a substantial 200% revenue growth within the first three months.

Additionally, introduced paperless solutions to encourage sustainable practices, resulting in a 30%

reduction in employee costs and a 10% decrease in overhead.

Talent Acquisition & Employee Engagement: - Successfully enhanced the applicant pool by 10% and minimised staff turnover by an impressive 80% through the implementation of data-driven employee engagement strategies. Created a positive work environment and fostered strong employee relations, driving higher retention rates.
Social Media & Customer Engagement - Leveraged social media platforms and AI-driven content strategies to effectively engage with customers, driving brand awareness, customer loyalty, and increased organic traffic.
AI-Driven Solutions & Decision-Making - Pioneered the successful implementation of AI-driven solutions across various business areas, resulting in increased operational efficiency, substantial cost savings, and improved decision-making processes. Leveraged AI technologies to analyse data and make informed content-related decisions, optimising customer experience.