Director – Business Development (Regional CEO Scope) at AAE Systems Inc. (2011-01 – Present)
- Originated and executed USD 450M+ cross-border deals across real estate, airports, and infrastructure with UHNW and sovereign partners.
- Structured and led USD 150M airport redevelopment JV with PEZA (Philippines) and USD 150M Jakarta River City TOD project with Wika Realty, overseeing SPV governance, regulatory compliance, and investor alignment.
- Negotiated investment agreements and sales strategies with local stakeholders and government bodies to ensure compliance and optimize foreign participation.
- Designed investor-friendly ownership models and bespoke investment vehicles for UHNW clients and family offices, ensuring long-term asset allocation and diversification.
- Drafted and executed MoUs, JVAs, and SHAs, monitoring SPV compliance and governance across projects.
- Directed strategic planning and performance management for multi-subsidiary portfolios, implementing KPI dashboards and Balanced Scorecard (BSC) frameworks, improving strategic decision-making efficiency by 30%.
- Led digital transformation initiatives, integrating AI-enabled analytics and automated reporting to enhance operational visibility, subsidiary performance, and sales process optimization.
- Oversaw USD 450M+ transactions, JV negotiations, and investor engagement at AAE Systems Inc., operating at Regional CEO level across fintech, infrastructure, and digital markets in the Middle East, GCC, and international markets.
- Directed 12 direct and 25 cross-functional staff, implementing KPI-driven frameworks and multi-channel sales strategies that consistently exceeded revenue and PCL targets.
Senior Advisor at GBSB Global Executive Business School (2025-11 – Present)
- Recently appointed Senior Advisor for GBSB Global Executive Business School, leading the establishment of their regional campus in Riyadh and advising on cross-border partnerships, market strategy, and operational execution across MEA, South Asia, and SEA.
Senior Advisor at JetSynthesis eSports & Gaming (2024-11 – Present)
- Recently appointed Senior Advisor for JetSynthesis eSports & Gaming, leading the establishment of their Regional HQ in Riyadh and advising on cross-border partnerships with Saudi eSports Federation, market strategy, and operational execution across MEA.
Senior Advisor at JetMedia Network /ICONOME (2024-01 – Present)
- Spearheaded strategic partnerships with Byteplus (ByteDance) to introduce Web3 and digital wealth solutions for UHNW clients in the GCC.
- Developed adoption pathways for UHNW and family office investors, ensuring compliant digital asset exposure aligned with regulatory frameworks.
- Directed market entry and regulatory strategy, facilitating expansion across KSA and GCC and aligning with national investment incentives.
- Advised on cross-border investment structuring and SPV alignment, leveraging global investor networks to enhance growth opportunities.
- Oversaw business strategy, marketing, and investor engagement, ensuring measurable growth and alignment with corporate objectives.
Founding Member at Agri-Business Leadership (2005 – 2010)
- Sector Development: Played a pivotal role in shaping Saudi Arabia's organic farming standards and ecosystem, establishing the foundational governance for a new industry sector.
- Global Market Expansion: Built export channels for Saudi organic produce (dates, olive oil) into the UK, EU, Southeast Asia, Australia, and New Zealand, winning international awards (BioFach Germany, BiOL Italy).
- Compliance & Certification: Managed relationships and compliance with leading global certification bodies (IFOAM, ECOCERT, USDA Organic, EU Organic), ensuring adherence to the highest international standards.
Sales Manager at NADEC (2007-04 – 2010-12)
- Managed $60M annual revenue, including a $35M ARR JV with PepsiCo.
- Expanded exports into GCC and Asia through strategic partnerships.
- Strategic Partnership & JV Management: Conceived and closed a landmark $35M recurring revenue Joint Venture with PepsiCo, significantly expanding market reach and export channels into Asia and the GCC. This demonstrated mastery in building long-term, strategic corporate alliances.
- Secured annual contracts with Rush Malaysia, structured partnerships with UK Date Buyers Association.
Export Manager at Watania Organic Agriculture Co. (2005-04 – 2007-03)
- Partnered with UK Date Buyers Association and Pakistan Chips Co. for exports.
- Scaled export markets into the UK, Southeast Asia, Oceania and GCC.
Marketing Sales Manager at Nazih Cosmetics & Beauty Equipment (2003-01 – 2004-12)
- Expanded distribution to salons, parlors, and retail outlets.
- Built early-stage premium cosmetics and beauty equipment presence.
- Grew revenue SAR 3M → SAR 25M, established 20 retail outlets across 5 cities.
Sales & Marketing Manager at Al Hana Dairy (2000-01 – 2002-12)
- Launched Dates with Milk and Buttermilk product lines.
- Led branding, packaging, and label design strategy for premium dairy products.
Assistant Marketing Manager at FADECO Ice Creams (1999-01 – 1999-12)
- Developed branding strategy for premium frozen desserts.
- Enhanced early-stage competitive positioning across Saudi Arabia.