Amy Lacey

I am a highly accomplished research and insight professional with over 10 years’ experience in leading and developing programmes for insight, end-to-end research, and evaluation design. I have a proven ability to synthesize complex data into actionable reports to consult senior stakeholders and develop impactful strategies. I am committed to driving data-informed decision-making with commercial growth.

I am looking to apply my research and insight expertise in a role that helps organisations make better decisions, identify opportunities for growth within the community and demonstrate long-term impact across the sector.

Insight Lead – Consumer at London & Partners

Core Activity: Serve as the principal internal strategic advisor to Directors, Heads of Departments, and 400+ external commercial partners. Responsible for translating complex business questions into robust research methodologies that drive commercial growth, protect budgets, and inform macro-level B2B and B2C strategies.

• Internal principle advisor to Directors and Heads of Departments, synthesizing multi-layered primary, secondary and behavioural data into streamlined, evidence-based recommendations for B2C marketing, B2B commercial partnerships and corporate strategy
• Spearheaded the end-to-end design of high-impact quantitative research frameworks, translating complex cross-departmental business questions into robust methodologies (including 2,000+ respondent multi-country surveys) that directly shape macro-level planning and programme strategy
• Pioneered a quarterly insight webinar programme that translates highly complex industry forecasting and data into accessible, commercially actionable intelligence, expanding active stakeholder engagement and organisational reach by 500% in two years
• Design, script, and analyze survey data for a quarterly business barometer; a survey to understand key drivers of demand for future planning across London’s tourism industry
• Commission and manage agencies across key strategic research projects, ensuring delivery of high-quality research outputs and socialising findings across external partners and internal teams
• Conceptualized and scaled London’s official Attraction Monitor, processing thousands of data points across 50 of London’s premier attractions to build a highly credible, industry-wide benchmarking tool used by senior industry leaders and regional Government tourism boards
• Design and deliver a programme of horizon scanning, social listening, comparative benchmarking, and forecasting analysis to generate actionable insights and support planning, policy development, and business strategy.
• Present at high-profile conferences, including Tourism Means Business with an audience of 300+, and represent London & Partners at key industry forums, network meetings, and to senior stakeholders such as London’s Strategic Tourism Advisory Group and the Mayor of London
• Play a leading role in shaping insight tools through ongoing dialogue, testing and feedback with suppliers, translating insight team needs into clear product requirements, actively saving London & Partners £15,000 by switching data providers
• Influence UK-wide tourism research and insight agendas through collaboration with national Government tourism boards, establishing shared methodologies and analytical frameworks, improve research quality, and translate complex findings into actionable recommendations for consumer marketing and sector growth.

Data Insights Analyst – Impact at Advance

Core Activity: I directed the organisation's KPI measurement and performance reporting activities, producing evidence-based reports for senior leadership, Trustees, and funding bodies including MOPAC and the MOJ, accountable for demonstrating progress against objectives, contractual targets, and outcomes, ensuring robust governance and transparency.

• Developed and implemented end-to-end research and evaluation approaches, including survey design, qualitative discussion guides, and monitoring frameworks, providing expert advice on methodology, measurement, and evidence generation to support strategic decision-making.
• Played a key role in advancing organisational insight maturity by mentoring colleagues, promoting best practice, and building capability in data interpretation and insight tools, improving both analytical confidence and the effective use of evidence across teams.

Research & Evaluation Manager at The Diana Award

Core Activity: I led the design and delivery of in-house evaluations, developing theories of change, measuring KPIs, reporting to the Department for Education quarterly and annually

• Led the commissioning and delivery of an external evaluation from tender specification through to project close, providing strategic oversight of methodology, supplier performance, governance, and stakeholder engagement
• Led end-to-end mixed-methods research and evaluation projects, designing and delivering focus groups, in-depth interviews, pre- and post-intervention surveys, and difference-in-differences analysis.
• I engaged politicians to attend over 100 anti-bullying workshops, increasing programme awareness in policy settings which doubled the number of mentions in PMQs; represented the charity by presenting evidence at the APPG for Bullying
• Utilised evaluation evidence to build a compelling case for investment, successfully securing Government funding for a new LGBT anti-bullying programme and demonstrating the strategic value of research in influencing funding decisions.

Evaluation Manager at MyBnk

Core Activity: Led the design and delivery of a multimillion-pound, UK-wide evaluation spanning four major programmes and reaching more than 10,000 children and young people annually, setting evaluation priorities and defining the overarching methodological framework.

• Developed and deployed agile, mixed-methods evaluation approaches, including quasi-experimental models, ensuring data collection was precisely mapped to organisational KPIs, funding requirements, and growth targets
• I served as senior lead to two teams of external evaluators, managing contracts, budgets, timelines, and quality assurance of outputs

Insight & Intelligence Analyst at London Borough of Waltham Forest

Core Activity: I produced insight briefings for elected Government officials and councillors

University College London - Migration Studies - MSc